Private Client Marketing Leader — Strategy, Growth & Activation

Fairygodboss; New York (NY); On-site; USD 250,000 - 350,000; Full time

Job summary

Chase is seeking a Managing Director, Head of Private Client Segment Marketing to lead end-to-end segment marketing strategy for Chase Private Client and JPMorgan Private Client. You will shape positioning, product marketing, content, and lifecycle engagement across channels, with cross-functional collaboration to align priorities and improve acquisition, activation, and deepening outcomes.

You will establish measurement approaches, operating rhythms, and ROI discipline, partnering with legal,

Qualifications

• 10+ years of marketing experience in consumer financial services or regulated environments.
• 5+ years leading teams and influencing cross-functional stakeholders in a matrixed organization.
• Experience building integrated go-to-market plans across channels (digital, branch, content, paid/owned/earned).
• Experience developing positioning, messaging, and brand narratives grounded in customer insights and competitive context.
• Experience designing lifecycle marketing with measurable outcomes.

Responsibilities

• Set and evolve segment marketing strategy, positioning, value proposition, and messaging architecture for Private Client tiers.
• Translate insights into strategic choices and durable brand narrative.
• Lead product marketing for membership benefits and experiences, including launch planning and go-to-market execution.
• Partner with performance and channel marketing to align targeting and acquisition with segment objectives.
• Shape in-branch experience across JPMorgan Financial Centers and affluent Chase branches.
• Coordinate reviews with legal, compliance, risk, operations, and procurement for compliant execution.
• Set content and social strategy, including editorial direction and tone.
• Design onboarding and lifecycle engagement strategies across digital and human touchpoints.
• Build field marketing and enablement programs for bankers and client-facing teams.
• Own experiential and event marketing strategy with measurement and ROI discipline.

Skills

Marketing leadership

Cross-functional collaboration

Go-to-market strategy

Brand messaging

Lifecycle marketing

Performance measurement

Executive communication

Strategic planning

Customer insights

Education

Bachelor's degree or equivalent practical experience

Tools

AI productivity tools

Job description

Chase is seeking a Managing Director, Head of Private Client Segment Marketing to lead end-to-end segment marketing strategy for Chase Private Client and JPMorgan Private Client. You will shape positioning, product marketing, content, and lifecycle engagement across channels, with cross-functional collaboration to align priorities and improve acquisition, activation, and deepening outcomes.

You will establish measurement approaches, operating rhythms, and ROI discipline, partnering with legal,