MD, Private Client Marketing: Segment Strategy & Experience

Next Frontier Capital; United States; On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Health care coverage

Retirement savings plan

Tuition reimbursement

Mental health support

Job summary

Chase seeks a Managing Director, Head of Private Client Segment Marketing to lead end-to-end segment marketing for Chase Private Client and JPMorgan Private Client across brand, content and lifecycle engagements. This role partners with marketing, product, analytics and frontline teams to translate insights into go-to-market plans, measure outcomes, and drive premium experiences.

You will set strategy, storytelling, in-branch experiences and experiential programs, focusing on activation,

Qualifications

• 10+ years in marketing, with segment/brand/product marketing in a regulated consumer financial services environment.
• 5+ years leading teams and influencing cross-functional stakeholders in a_matrix organization.
• Experience building integrated go-to-market plans across channels (digital, branch, content, paid/owned/earned).
• Experience developing positioning, messaging, and brand narratives grounded in customer insights.

Responsibilities

• Set and evolve segment marketing strategy, positioning, value proposition, and messaging for Private Client tiers.
• Translate insights into strategic choices and a durable brand narrative.
• Lead product marketing for membership benefits and experiences, including launches and GTM.
• Partner with performance and channel marketing to align targeting and acquisition.
• Shape in-branch experience across JPMorgan Financial Centers and affluent branches.
• Coordinate cross-functional reviews to ensure compliant execution.
• Set content and social strategy, editorial voice, and integration with media plans.
• Design onboarding and lifecycle engagement across digital and human touchpoints.
• Build field marketing programs and enablement for bankers and client-facing teams.
• Own experiential and event marketing strategy with measurement and budgets.
• Define success metrics and reporting with data & analytics; manage ROI across initiatives.

Skills

10+ years marketing experience

segment marketing

lead teams

go-to-market plans

positioning and messaging

lifecycle marketing

data-driven decision making

Bachelor's degree

AI productivity tools

Education

Bachelor's degree

Job description

Chase seeks a Managing Director, Head of Private Client Segment Marketing to lead end-to-end segment marketing for Chase Private Client and JPMorgan Private Client across brand, content and lifecycle engagements. This role partners with marketing, product, analytics and frontline teams to translate insights into go-to-market plans, measure outcomes, and drive premium experiences.

You will set strategy, storytelling, in-branch experiences and experiential programs, focusing on activation,