MD, Private Client Marketing: Strategy & Experience

JPMorgan Chase & Co.; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

JPMorgan Chase & Co. seeks a Managing Director, Head of Private Client Segment Marketing in New York. You will set end-to-end segment marketing strategy for Chase Private Client and JPMorgan Private Client, aligning positioning, product marketing, content, and lifecycle engagement across channels.

You will lead senior teams, shape premium experiences in branches and digital channels, and drive measurable outcomes with data-driven insights and ROI discipline.

Qualifications

• 10 years of marketing experience in consumer financial services or a similarly regulated environment.
• 5 years of experience leading teams and influencing cross-functional stakeholders in a matrixed organization.
• Experience building integrated go-to-market plans across channels (digital, branch/field, content, paid/owned/earned).
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Set and evolve the segment marketing strategy, positioning, value proposition, and messaging architecture for the Private Client membership tiers.
• Translate client, competitive, and performance insights into strategic choices and a durable brand narrative.
• Lead product marketing for membership benefits, features, and experiences, including launch planning and integrated go-to-market execution.
• Partner with performance and channel marketing teams to align targeting and acquisition approaches to segment objectives.
• Shape the in-branch experience across JPMorgan Financial Centers and affluent Chase branches, including merchandising standards and premium materials.
• Coordinate cross-functional reviews with legal, compliance, risk, operations, and procurement for feasible, compliant execution.
• Set the content and social strategy, including editorial direction and tone, content pillars, and integration with broader media plans.
• Design onboarding and ongoing lifecycle engagement strategies across digital and human touchpoints to support activation and retention.
• Build field marketing and enablement programs (playbooks, toolkits, talking points, local activation support) for bankers and client-facing teams.
• Own the experiential and event marketing strategy, including signature moments and measurement.
• Define success metrics and reporting with data & analytics, and manage budget planning and ROI discipline across initiatives.

Skills

Segment marketing

Brand strategy

Product marketing

Go-to-market plans

Lifecycle marketing

Cross-functional leadership

Data-driven decision making

Analytics collaboration

AI fluency

Education

Bachelor’s degree or equivalent practical experience

Tools

AI-enabled productivity tools

Job description

JPMorgan Chase & Co. seeks a Managing Director, Head of Private Client Segment Marketing in New York. You will set end-to-end segment marketing strategy for Chase Private Client and JPMorgan Private Client, aligning positioning, product marketing, content, and lifecycle engagement across channels.

You will lead senior teams, shape premium experiences in branches and digital channels, and drive measurable outcomes with data-driven insights and ROI discipline.