Head of Performance Marketing & Property Enablement

Herschend Family Entertainment Corporation; Peachtree Corners (GA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Herschend Family Entertainment Corporation seeks a Senior Director of Performance Marketing & Property Support to lead performance-driven marketing across its attractions portfolio and provide direct support to individual properties.

You will optimize ROI, drive guest acquisition, revenue and NPS goals, and balance enterprise priorities with local execution. This role requires strong leadership and collaboration across Brand, CRM, MarTech, and Revenue teams.

Qualifications

• 10+ years of progressive marketing experience with a strong background in brand, performance and digital marketing.
• Proven success in multi-location, hospitality, attractions, or entertainment businesses.
• Expertise in customer journey strategy, execution, and optimization across digital channels.
• Strong understanding of property-level marketing needs and ability to adapt enterprise strategies for local execution.

Responsibilities

• Develop and activate end-to-end marketing initiatives driving consumer demand across all customer-facing channels.
• Collaborate with channel leaders to develop and lead scaled insights, executions, and playbooks to drive ticket, event, new attraction, and annual pass/membership performance.
• Establish clear performance metrics to allow for ongoing optimization.
• Lead partnerships cross-functional to enhance performance and innovation.
• Serve as the primary marketing partner to property teams, ensuring strategies are adapted to local market conditions and guest expectations.
• Lead go-to-market plans for critical demand windows and provide training, best practices, and tools to property marketing teams.
• Provide regular business reviews with properties to measure results and adjust plans.
• Foster a culture of data-driven decision-making, continuous improvement, and shared accountability.

Skills

Performance marketing

Brand marketing

Digital marketing

Leadership

Cross-functional collaboration

Analytics

Budget management

Education

Bachelor’s degree in Business Administration/Marketing

Job description

Herschend Family Entertainment Corporation seeks a Senior Director of Performance Marketing & Property Support to lead performance-driven marketing across its attractions portfolio and provide direct support to individual properties.

You will optimize ROI, drive guest acquisition, revenue and NPS goals, and balance enterprise priorities with local execution. This role requires strong leadership and collaboration across Brand, CRM, MarTech, and Revenue teams.