Head of Performance Marketing & Growth

OpenKrill; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Transparent salary formula

Flexible time off

12 weeks parental leave

Home office stipend

Co-working stipend

Professional development stipend

Health insurance for you and dependecs

Job summary

Help Scout is seeking a seasoned Performance Marketing leader to own strategy across paid, lifecycle, and conversion. You will drive upmarket motion, build multi-channel plans, and partner with Sales, Product, and Content to scale signups and revenue.

Remote-friendly in the United States, with a strong emphasis on data-driven decisions and AI-enabled optimization. You will lead channel experimentation, advocate for new opportunities, and influence senior leadership with clear, outcome-focused

Qualifications

• 7+ years in performance or growth marketing, including experience owning strategy for a B2B SaaS company.
• Significant experience in paid/performance marketing with a track record of owning strategy for B2B SaaS – not just executing campaigns.
• Expert across paid channels and benchmarks (PPC, CPM, ROAS), able to identify channels and investments that matter now.
• Scrappy, results-driven mindset; comfortable with ambiguity, lean teams, and optimizing spend for impact.
• Strong analytical skills with GA, GTM, and attribution tools; translate data into leadership-ready recommendations.
• Experience running rapid experimentation and having a plan B ready before it's needed.
• Proficient with AI tools daily to improve output and scale.

Responsibilities

• Own performance marketing strategy and define quarterly and long-term plans for paid, lifecycle, and conversion to hit signup targets.
• Move upmarket by iterating ad copy, creative, bidding, and budget across paid search and display.
• Build business cases for new channels (paid social, affiliate, direct mail, OOH) and align with leadership on bets and KPIs.
• Partner with Sales and RevOps to connect paid spend to pipeline and revenue, not just top-of-funnel volume.
• Grow organic and paid in harmony by coordinating with Content, Social, SEO, and AEO.
• Represent performance marketing viewpoint to keep Help Scout ahead in a crowded market.
• Own presence in AI-driven discovery by defining how we show up in AI-assisted search results.
• Shape the function's roadmap for 12–18 months, including headcount needs as the motion scales.

Skills

Performance marketing

Growth marketing

B2B SaaS

Paid channels

Analytics

Agency management

Team leadership

Tools

Google Analytics

Google Tag Manager

Attribution platforms

Job description

Help Scout is seeking a seasoned Performance Marketing leader to own strategy across paid, lifecycle, and conversion. You will drive upmarket motion, build multi-channel plans, and partner with Sales, Product, and Content to scale signups and revenue.

Remote-friendly in the United States, with a strong emphasis on data-driven decisions and AI-enabled optimization. You will lead channel experimentation, advocate for new opportunities, and influence senior leadership with clear, outcome-focused