Head of Performance Marketing

My Amazon Guy; Atlanta (GA); On-site; USD 150,000 - 220,000; Full time

Job summary

My Amazon Guy in Atlanta is seeking a Head of Performance Marketing to drive growth through data-driven paid media strategies. You will lead B2C paid social campaigns, shape creative strategy, and guide a team to optimize conversions and lift ROAS.

The role focuses on customer acquisition, engagement, and retention, with a strong emphasis on measuring results, testing ideas, and delivering measurable improvements aligned with business goals.

Qualifications

• Proven expertise in B2C paid social campaigns.
• Strong analytical and data-driven mindset.
• Experience leading performance marketing teams.

Responsibilities

• Lead and optimize performance marketing initiatives.
• Develop data-driven strategies to acquire and retain customers.
• Oversee campaign planning, creative strategy, and optimization.

Skills

Paid social advertising

Creative strategy

Team leadership

Conversion optimization

Data-driven decision making

Campaign planning

Job description

• _We are hiring globally!_**

The Head of Performance Marketing will lead and optimize our performance marketing initiatives driving measurable results and business growth. This role demands expertise in B2C paid social advertising, creative strategy, team leadership, and conversion optimization.

The Head of Performance Marketing will be responsible for developing and executing data-driven strategies that enhance customer acquisition, engagement, and retention.

You will lead campaign planning, creative strategy development, and optimization processes, ensuring that performance marketing initiatives align with company goals and deliver a strong return on investment. Strong analytical skills, creative problem-solving abilities, and a passion for performance marketing are essential to thrive in this role.