Marketing Manager - Performance Marketing Manager

My Amazon Guy; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

My Amazon Guy is seeking a Head of Performance Marketing to lead and optimize performance marketing initiatives across B2C paid social channels. The role focuses on driving measurable results and business growth through data-driven strategies and creative leadership.

Responsibilities include campaign planning, creative strategy development, and optimization processes to improve customer acquisition, engagement, and retention, ensuring alignment with company goals and strong ROI.

Qualifications

• Requires strong expertise in B2C paid social advertising and creative strategy.
• Proven ability to lead teams and optimize campaigns for ROI.
• Demonstrated data-driven approach to customer acquisition, engagement, and retention.

Responsibilities

• Lead planning and execution of performance marketing initiatives.
• Develop and implement creative strategy for campaigns.
• Optimize performance marketing processes to improve ROI and growth.
• Align initiatives with company goals and measure impact with analytics.

Skills

B2C paid social

Campaign planning

Creative strategy

Team leadership

Conversion optimization

Data-driven decision making

Job description

• _We are hiring globally!_**

The Head of Performance Marketing will lead and optimize our performance marketing initiatives driving measurable results and business growth. This role demands expertise in B2C paid social advertising, creative strategy, team leadership, and conversion optimization.

The Head of Performance Marketing will be responsible for developing and executing data-driven strategies that enhance customer acquisition, engagement, and retention.

You will lead campaign planning, creative strategy development, and optimization processes, ensuring that performance marketing initiatives align with company goals and deliver a strong return on investment. Strong analytical skills, creative problem-solving abilities, and a passion for performance marketing are essential to thrive in this role.