Head of Paid Social & Programmatic Growth

LendingTree; Charlotte (NC); Hybrid; USD 200,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) matching

Generous time off

Wellness programs

Annual performance bonus eligibility

Job summary

LendingTree is seeking a senior leader to run paid social and programmatic performance marketing across Lending and Insurance. You will build and own the channel strategy, manage a cross-vertical budget, and lead a 10+ person team across Meta, YouTube, TikTok, and DSPs.

This in-office role requires attendance in Charlotte, Seattle, or Denver three days a week, with travel between sites. You’ll report to senior leadership and shape multi-year investment cases and growth plans.

Qualifications

• 8+ years in performance or growth marketing.
• 3+ years directly managing paid social and/or programmatic teams and budgets of $50M+.
• People-management experience—hiring, developing, and scaling a multidisciplinary team.
• Deep platform expertise across Meta and at least one of YouTube, TikTok, or Reddit.
• Experience building and defending multiyear investment cases to senior leadership.
• Working knowledge of attribution and measurement tradeoffs, including last-click vs incrementality.
• Experience in lead generation, fintech, insurance, or other regulated/high-CAC vertical is preferred.
• Direct experience with programmatic/DSP buying in addition to social platforms.
• Comfort directing creative and content strategy.

Responsibilities

• Set and run the paid social and programmatic strategy for LendingTree across Lending and Insurance.
• Develop and execute a comprehensive social and programmatic strategy across platforms.
• Lead and grow a team of 10+ FTE across multiple channels.
• Own and scale a large paid media budget with revenue and margin accountability.
• Partner with Measurement to close gaps in visibility and attribution.
• Represent the program to senior leadership with a clear growth narrative.

Skills

Performance marketing

Team leadership

Budget ownership

Strategic thinking

Tools

Meta platform

YouTube

TikTok

Reddit

Job description

LendingTree is seeking a senior leader to run paid social and programmatic performance marketing across Lending and Insurance. You will build and own the channel strategy, manage a cross-vertical budget, and lead a 10+ person team across Meta, YouTube, TikTok, and DSPs.

This in-office role requires attendance in Charlotte, Seattle, or Denver three days a week, with travel between sites. You’ll report to senior leadership and shape multi-year investment cases and growth plans.