Growth Marketing Manager, Social — Paid & Organic

Landing, Inc.; Birmingham (AL); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Base salary $80K-$100K

Performance bonus

Equity included

Healthcare & wellness benefits

401(k) plan

Generous PTO

Landing Stays travel perk

Job summary

Landing, Inc. in Birmingham, AL, is seeking a social lead to own paid social across Meta, TikTok, YouTube, and more. You will also grow organic social as a growth engine, craft compelling copy and video content, and run weekly tests to optimize performance.

You’ll engage multifamily owners on LinkedIn with targeted messaging and data-driven results. You will report to the Senior Director of Performance Marketing from our Birmingham HQ, with full budget authority and a mix of paid and organic

Qualifications

• 3+ years running paid social with budget authority.
• Ability to craft copy and short-form video for social platforms.
• Strong organic social instincts focusing on growth and engagement.
• Comfort with analytics and measuring incrementality and ROAS.
• Ability to defend budget requests with numbers (CAC, payback).
• Resourceful, analytical, and proactive in diagnosing and testing solutions.

Responsibilities

• Own paid social across Meta, TikTok, Reddit, YouTube with full budget authority.
• Develop organic social as a real channel and growth engine.
• Write, direct, and produce creative content; own the creative process.
• Run weekly testing cycles with documented results and action plans.
• Create owner-facing content for multifamily owners and asset managers on LinkedIn.
• Allocate spend, test new platforms, and scale what works.

Skills

Paid social

Creative writing

Organic social

Analytics

Incrementality

Budget management

AI native

Fast learner

HQ presence

Job description

Landing, Inc. in Birmingham, AL, is seeking a social lead to own paid social across Meta, TikTok, YouTube, and more. You will also grow organic social as a growth engine, craft compelling copy and video content, and run weekly tests to optimize performance.

You’ll engage multifamily owners on LinkedIn with targeted messaging and data-driven results. You will report to the Senior Director of Performance Marketing from our Birmingham HQ, with full budget authority and a mix of paid and organic