Chief Paid Social & Programmatic Growth

Content Creators; Charlotte (NC); Hybrid; USD 200,000 - 240,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Wellness programs

Bonus eligibility

Job summary

LendingTree is seeking a senior leader to own paid social and programmatic performance across Lending and Insurance. This role requires in-office attendance three days a week in Charlotte, Seattle, or Denver and leads a 10+ person team across trafficking, creative, and analytics.

You’ll own large media budgets, drive cross‑vertical strategy, partner with Measurement to close data gaps, and present to senior leadership on growth and investment decisions.

Qualifications

• 8+ years in performance or growth marketing.
• 3+ years leading paid social and/or programmatic teams.
• Experience managing budgets of $50M+.
• People-management across media, creative, and analytics.
• Deep platform expertise across Meta and YouTube/TikTok/Reddit.
• Experience building multiyear investment cases to senior leadership.
• Knowledge of attribution and measurement tradeoffs.
• Experience in lead generation, marketplace, fintech, insurance, or regulated/high CAC vertical.
• Direct experience with programmatic/DSP buying and social platforms.
• Comfort directing creative and content strategy.

Responsibilities

• Set and run paid social and programmatic strategy across Lending and Insurance.
• Translate competitive intelligence into differentiated strategy.
• Scale lower-funnel campaigns and develop a mid/upper funnel layer.
• Lead and grow a team of 10+ FTE across verticals.
• Own and scale a paid media budget with revenue, margin, and CAC/LTV focus.
• Collaborate with Measurement for data-driven decisions and attribution.
• Present to senior leadership with a clear growth narrative.

Skills

Performance marketing

Team leadership

Platform expertise: Meta

Platform expertise: YouTube/TikTok/Red

Attribution & measurement

Programmatic buying

Tools

Meta Ads

DSP buying

Analytics tools

Job description

LendingTree is seeking a senior leader to own paid social and programmatic performance across Lending and Insurance. This role requires in-office attendance three days a week in Charlotte, Seattle, or Denver and leads a 10+ person team across trafficking, creative, and analytics.

You’ll own large media budgets, drive cross‑vertical strategy, partner with Measurement to close data gaps, and present to senior leadership on growth and investment decisions.