Head of Paid Content & Social Strategy

1000heads Group; New York (NY); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision, and more!

401k & Roth retirement options with em

Gym and professional development stip"

Culture Club with monthly activities

DEI Council and Employee Resource Gu

Commute and parking benefits

Wellness program focusing on mental,

And much more!

Job summary

1000heads is seeking a Director of Paid Content Strategy to lead and expand our paid offering across the US. This role blends deep paid media expertise with content and audience thinking, collaborating with Creative, Strategy, and Insight teams to create integrated social experiences.

The ideal candidate brings a strategic mindset and hands-on ability to execute campaigns, optimize activations, and translate performance data into compelling creative recommendations.

Qualifications

• 7+ years of experience across paid media, social strategy, content strategy or integrated marketing
• Deep expertise in paid social strategy and activation across major social platforms
• Strong strategic thinking connecting audience, content, creative, media and business objectives
• Hands-on experience managing paid campaigns and operating within paid platforms
• Strong understanding of social-first creative and format variation

Responsibilities

• Lead paid and content strategy across client work, connecting media thinking with broader social, creative and audience strategies
• Develop integrated approaches across paid and organic social
• Translate objectives into clear paid strategies and activation plans
• Partner with Creative and Strategy teams to tailor ideas for environments and formats
• Stay curious about emerging paid social products and formats
• Lead hands-on campaign execution across paid social platforms
• Develop audience, targeting, testing and optimization approaches
• Develop measurement frameworks that connect paid activity to brand outcomes
• Analyze campaign performance and translate data into actionable recommendations
• Identify opportunities to turn organic performance into paid opportunities
• Support pitches and new business with compelling paid and integrated content strategies
• Build relationships with platform partners and grow the paid capability

Skills

Paid social strategy

Content strategy

Audience targeting

Campaign management

Data analysis

Cross-functional collaboration

Platform expertise

Creative collaboration

Tools

Facebook Ads Manager

LinkedIn Campaign Manager

Instagram Ads

Job description

1000heads is seeking a Director of Paid Content Strategy to lead and expand our paid offering across the US. This role blends deep paid media expertise with content and audience thinking, collaborating with Creative, Strategy, and Insight teams to create integrated social experiences.

The ideal candidate brings a strategic mindset and hands-on ability to execute campaigns, optimize activations, and translate performance data into compelling creative recommendations.