Paid Social Director - Lead Strategy & Growth

PHD; San Francisco (CA); On-site; USD 90,000 - 215,000; Full time

Job summary

PHd is seeking a Social Media Director to lead campaign management and steer the social function across client teams. You will manage the Associate Director, oversee the social team, and drive strategy, planning and execution with a focus on delivering exceptional client outcomes.

You’ll shape paid social strategy, grow client business, mentor junior staff, and collaborate with strategy, analytics and content teams.

Qualifications

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience.
• 7+ years business experience including 5+ years building and/or managing accounts in the social marketing and/or interactive advertising space.
• Be a proactive self-starter.
• Possess general knowledge of direct and brand marketing principles and strategies.
• Have a deep understanding of the interactive marketing landscape.
• Have polished presentation, communication, and analytical skills.
• Have strong organizational skills, being able to manage multiple projects at once.
• Have online media sales and/or interactive ad agency experience.
• Know the difference between features and benefits and how to sell and deliver value!

Responsibilities

• Determine how to use Social resources most efficiently and succession plan for resources.
• Effectively manage and lead all Social team members on particular client team(s).
• Identify training and development needs of client team and broader functional team.
• Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams.
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used.
• Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals.
• Lead hiring process for Social team members on their client team.
• Oversight for onboarding new clients within their office location.
• Ensure integration with other functional teams.
• Primary account contact with COE for agency-wide social knowledge sharing.
• Determine how to increase and expand paid media services for their clients.
• Help identify and test new channels and products, highlighting results and sharing across organization and externally.
• Ensure Social strategy aligns with client’s overall business goals and merchandise impact.
• Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process.

Skills

Social media leadership

Education

Bachelor’s degree or relevant post-secondary education

Job description

PHd is seeking a Social Media Director to lead campaign management and steer the social function across client teams. You will manage the Associate Director, oversee the social team, and drive strategy, planning and execution with a focus on delivering exceptional client outcomes.

You’ll shape paid social strategy, grow client business, mentor junior staff, and collaborate with strategy, analytics and content teams.