Group Director, Experience Strategy (Pharma Ad agency Exp required)

Sky Mavis; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

EVERSANA INTOUCH seeks a Group Director, Experience Strategy to lead omnichannel and personalized experiences across brands. You will drive strategy, client storytelling, and cross-functional collaboration with senior stakeholders to meet business goals and user needs.

The role emphasizes data-backed decision making, accessibility, and inclusive leadership within a fast-paced healthcare marketing environment, with opportunities for growth and impact.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.
• Experience in Oncology is a must due to the client assignment.
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
• Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers.
• Strong analytical skills, with proven experience using data and customer research to inform strategic decisions.
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
• Adept at using AI systems and frameworks.

Responsibilities

• Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations.
• Understand end-user needs, double clicks into user flows to reduce friction and identify emotional connection points while ensuring optimal accessibility & inclusivity
• Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
• Determine omnichannel maturity and enable transformation and modular readiness across brands
• Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
• Support manager and Experience Strategy leadership on organic growth and new business initiatives
• Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned.

Skills

Omnichannel Strategy

Experience Strategy

Digital Strategy

Communication skills

Data analysis

MS Office

Collaboration tools

AI systems

Education

Bachelor's degree in marketing/communications

Tools

Veeva

Salesforce Marketing Cloud

Adobe

Job description

Company Description

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

Job Description

WHAT DOES A GROUP DIRECTOR, EXPERIENCE STRATEGY DO?

The Group Director of Experience Strategy is an expert in omnichannel and personalized experiences, leading internal and external workstreams across individual brands and portfolios. As the day-to-day leads on their brands, Group Directors play a key role in relationship building and are self-aware, exceptional presenters and storytellers. This role is rooted in collaboration and adaptability across varied stakeholders, ensuring customer experiences meet business goals, user needs, and offer clients an innovative edge.

• Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.

• Understand end-user needs, double clicks into user flows to reduce friction and identify emotional connection points while ensuring optimal accessibility & inclusivity

• Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution

• Determine omnichannel maturity and enable transformation and modular readiness across brands

• Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients

• Support manager and Experience Strategy leadership on organic growth and new business initiatives

• Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth

• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

• All other duties as assigned.

Qualifications

WHAT ARE WE LOOKING FOR?

• Bachelor’s degree in marketing, communications, or a related field.

• 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field

• Experience in Oncology is a must due to the client assignment

• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries

• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders

• Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers

• Strong analytical skills, with proven experience using data and customer research to inform strategic decisions

• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)

• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)

• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)

• Adept at using AI systems and frameworks

Additional Information

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient’s best interest in mind.

Client Delight I own every client experience and its impact on results.

Take Action I am empowered and empower others to act now.

Grow Talent I own my development and invest in the development of others.

Win Together I passionately connect with anyone, anywhere, anytime to achieve results.

Communication Matters I speak up to create transparent, thoughtful and timely dialogue.

Embrace Diversity I create an environment of awareness and respect.

Always Innovate I am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. For a full list of locations, visit eversana.com/careers. More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].