Group Director, Experience Strategy — Oncology CX Leader

Eversana; New York, Northern (NY, KY); Hybrid; USD 143,000 - 200,000; Full time

Job summary

EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry. The Group Director, Experience Strategy leads omnichannel and personalized experiences across brands, collaborating with senior stakeholders to deliver data-driven, innovative strategy and execution for client success.

The role requires 10+ years in Experience/Omnichannel Strategy, oncology experience, and strong presentation skills.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.
• Experience in Oncology is a must due to the client assignment.
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
• Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers.
• Strong analytical skills, with proven experience using data and customer research to inform strategic decisions.
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.).
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable).
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.).
• Adept at using AI systems and frameworks.

Responsibilities

• Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations.
• Understand end-user needs, double clicks into user flows to reduce friction and identify emotional connection points.
• Ensure alignment with overall brand strategy and create tactical briefs and implementation documentation.
• Determine omnichannel maturity and enable transformation and modular readiness across brands.
• Analyze qualitative and quantitative data to generate insights and translate into data-backed stories and recommendations.
• Support management and Experience Strategy leadership on organic growth and new business initiatives.
• Collaborate with senior leadership to define and develop new, innovative deliverables for client success and agency growth.
• Demonstrate a commitment to diversity, equity, and inclusion through inclusive behaviors.

Job description

EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry. The Group Director, Experience Strategy leads omnichannel and personalized experiences across brands, collaborating with senior stakeholders to deliver data-driven, innovative strategy and execution for client success.

The role requires 10+ years in Experience/Omnichannel Strategy, oncology experience, and strong presentation skills.