Head of Network Affiliates & Marketing Strategy

Weigel Broadcasting Co.; Chicago (IL); Hybrid; USD 140,000 - 155,000; Full time

Benefits offered by this job

Location: West Loop office

Health & Wellness: Medical, Dental, V"

Retirement: 401k with company match

Time Off: Vacation, Personal, Sick, H"

Paid FMLA Leave

Parental Leave

Commuter Benefits: Transit & Parking

Job summary

Weigel Broadcasting Co. in Chicago, IL seeks a Director of Network Affiliate and Marketing Strategy to lead affiliate marketing, outside media strategy and partnerships.

This in-person role reports to the VP of Network Marketing and focuses on driving network and program awareness, audience engagement and growth across Weigel networks. The candidate will manage the Affiliate Marketing and Promotions Manager and supervise the Media Buying Assistant, coordinating with press teams to maximize reach

Qualifications

• Had 8+ years in B2B/B2C television marketing or similar roles.
• Experience with media strategy and buying, showing results in efficiency.
• Strong communication and collaboration across organizational levels.

Responsibilities

• Develop and maintain B2B relationships and strategies across TV network affiliate stations and outside marketing partners to drive network engagement, viewer awareness, and ratings
• Lead company activations for consumer and business events including conventions, trade shows, and sales events
• Oversee outside media buying, negotiation, reconciliation, plan evaluation, and results reporting
• Ensure compelling B2B and B2C communication that advances awareness and interest in Weigel networks and programming by collaborating with outside press and publicity communication teams
• Perform additional duties as assigned

Skills

B2B marketing

B2C marketing

Relationship building

Negotiation

Team leadership

Strategic thinking

Project management

Communication

Job description

Weigel Broadcasting Co. in Chicago, IL seeks a Director of Network Affiliate and Marketing Strategy to lead affiliate marketing, outside media strategy and partnerships.

This in-person role reports to the VP of Network Marketing and focuses on driving network and program awareness, audience engagement and growth across Weigel networks. The candidate will manage the Affiliate Marketing and Promotions Manager and supervise the Media Buying Assistant, coordinating with press teams to maximize reach