Director of Network Affiliate and Marketing Strategy

Weigel Broadcasting Co.; Chicago (IL); Hybrid; USD 140,000 - 155,000; Full time

Benefits offered by this job

Location: West Loop office

Health & Wellness: Medical, Dental, V"

Retirement: 401k with company match

Time Off: Vacation, Personal, Sick, H"

Paid FMLA Leave

Parental Leave

Commuter Benefits: Transit & Parking

Job summary

Weigel Broadcasting Co. in Chicago, IL seeks a Director of Network Affiliate and Marketing Strategy to lead affiliate marketing, outside media strategy and partnerships.

This in-person role reports to the VP of Network Marketing and focuses on driving network and program awareness, audience engagement and growth across Weigel networks. The candidate will manage the Affiliate Marketing and Promotions Manager and supervise the Media Buying Assistant, coordinating with press teams to maximize reach

Qualifications

• Had 8+ years in B2B/B2C television marketing or similar roles.
• Experience with media strategy and buying, showing results in efficiency.
• Strong communication and collaboration across organizational levels.

Responsibilities

• Develop and maintain B2B relationships and strategies across TV network affiliate stations and outside marketing partners to drive network engagement, viewer awareness, and ratings
• Lead company activations for consumer and business events including conventions, trade shows, and sales events
• Oversee outside media buying, negotiation, reconciliation, plan evaluation, and results reporting
• Ensure compelling B2B and B2C communication that advances awareness and interest in Weigel networks and programming by collaborating with outside press and publicity communication teams
• Perform additional duties as assigned

Skills

B2B marketing

B2C marketing

Relationship building

Negotiation

Team leadership

Strategic thinking

Project management

Communication

Job description

Description

About Us:

Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois. The company owns and operates national television networks, as well as local broadcast stations throughout the country. Weigel is a leader in broadcast television with MeTV, Memorable Entertainment Television, the number one rated classic TV entertainment network, as well as the Catchy Comedy Network, the H&I - Heroes & Icons Network, the Story Television Network and WEST- Western Entertainment Series Television Network, plus the Movies! Network in cooperation with the Fox Television Stations, the Start TV Network and the Dabl Network in association with the CBS Television Stations, and the MeTV Toons Network in collaboration with Warner Bros. Discovery. Weigel produces the original network TV programs Svengoolie, Toon In With Me and Collector’s Call. Weigel's local stations include CBS, ABC, MeTV, The CW, MyNet, Telemundo and Univision network affiliates and independent stations, offering a mix of entertainment programming, local news and professional and college sports broadcasts in more than 30 U.S. markets including New York, Los Angeles, and Chicago. Weigel is the creator of the nationally syndicated music format MeTV FM. For more information on Weigel, visit: https://www.weigelbroadcasting.com/.

Director of Network Affiliate and Marketing Strategy:

Weigel Broadcasting in Chicago, IL is seeking an enthusiastic, experienced, relationship driven TV marketing leader to oversee network affiliate marketing, outside media strategy and buying, promotional partnerships and more. Reporting to the VP of Network Marketing, your role will be to collaborate on and implement focused executions and strategies that drive overall network and programing awareness, audience viewership and help advance company goals.

About the Role

• Drive external brand promotion strategy across affiliate, outside media and marketing partnerships
• Represent Weigel professionally and drive partner success
• Manage and mentor the Affiliate Marketing and Promotions Manager and supervise the Media Buying Assistant
• This position is in-person working in our Chicago office location

What You’ll Do

• Develop and maintain B2B relationships and strategies across TV network affiliate stations and outside marketing partners to drive network engagement, viewer awareness, and ratings
• Lead company activations for consumer and business events including conventions, trade shows, and sales events
• Oversee outside media buying, negotiation, reconciliation, plan evaluation, and results reporting
• Ensure compelling B2B and B2C communication that advances awareness and interest in Weigel networks and programming by collaborating with outside press and publicity communication teams
• Perform additional duties as assigned

What You’ve Done

• Worked in large market or group level television station marketing and promotion role, or at a network, studio or syndication company in similar capacity
• Possess 8+ years of B2B and B2C television marketing experience or similar
• Managed media strategy and buying with demonstrated results in delivery and efficiency
• Communicated and collaborated effectively at all levels of an organization
• Identified obstacles, developed strategic solutions, and presented outcomes to stakeholders
• Managed multiple projects of various scopes simultaneously
• Strong business verbal and written communication skills

What We Offer:

• Location: In the West Loop, one block from the aptly named Restaurant Row and Fulton Market, Chicago’s hottest new neighborhood, plus convenient access to highways and public transportation
• Health & Wellness: Medical, Dental, Vision, Life Insurance Package, Long Term Disability Insurance & Accident Insurance
• Retirement & Savings: HSA Plan, 401k with Company Match
• Time Off: Vacation/Personal/Sick/Paid Holidays
• Leave Support: Paid Qualified-FMLA Leave
• Family Benefits: Paid Parental Leave
• Commuter Benefits: Tax-free Transit & Tax-free Discounted Parking Access

Weigel Broadcasting Co. maintains an Equal Employment Opportunity Policy for all applicants and employees. We give fair consideration to all qualified persons and afford all our employees opportunities for advancement according to their individual abilities, regardless of race, color, religion, national origin, age or sex, or other protected categories. No opportunities for promotion, transfer or any other benefit of employment will be diminished through discriminatory practices. Employees or prospective employees have the right to notify an appropriate local, state or Federal agency if they believe they have been discriminated against.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $140,000-$155,000 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.