Brand & Digital Strategy Director

University of Pennsylvania; Philadelphia (Philadelphia County); On-site; USD 93,000 - 105,000; Full time

Job summary

Penn Dental Medicine seeks a Director of Digital and Creative Strategy to elevate its visual brand across web, print, and environments. Reporting to the Assistant Dean, this senior role blends creative leadership with digital strategy, CMS platforms, and data-driven communications.

You will lead brand standards, oversee the Penn Dental Medicine Journal, drive Drupal/WordPress sites, apply UX best practices, and collaborate with IT, marketing, and school partners to ensure a cohesive, impactful

Qualifications

• Bachelor’s degree and 5–7 years of experience required.
• Adobe Creative Suite expert for print and digital deliverables.
• Experience with Drupal and WordPress websites.
• Working knowledge of HTML, CSS, and responsive design.
• Familiarity with WCAG 2.1 accessibility and inclusive design.
• Experience with Salesforce Marketing Cloud or Slate for digital communications.
• Ability to manage large multi-channel campaigns from strategy to execution.
• Strong portfolio across print, digital, and brand identity.
• Excellent communication and stakeholder leadership.

Responsibilities

• Lead visual identity system across Penn Dental Medicine assets.
• Oversee design for the Penn Dental Medicine Journal.
• Drive web strategy, development, and governance using Drupal and WordPress.
• Apply UI/UX principles for accessible, usable digital properties.
• Collaborate with IT, marketing, and school partners on campaigns and branding.
• Manage multiple design projects with briefs, timelines, and reviews.
• Leverage analytics to improve content, navigation, and engagement.
• Represent Penn Dental Medicine in cross-university creative networks.

Skills

Brand strategy

Visual design

UI/UX

Project management

Communication

Leadership

Campaign management

Accessibility

Marketing Cloud

Education

Bachelor's degree

Tools

Drupal

WordPress

HTML

CSS

Job description

Penn Dental Medicine seeks a Director of Digital and Creative Strategy to elevate its visual brand across web, print, and environments. Reporting to the Assistant Dean, this senior role blends creative leadership with digital strategy, CMS platforms, and data-driven communications.

You will lead brand standards, oversee the Penn Dental Medicine Journal, drive Drupal/WordPress sites, apply UX best practices, and collaborate with IT, marketing, and school partners to ensure a cohesive, impactful