Remote Digital Strategy & Experience Manager, Healthcare

Tufts Medicine; United States; Hybrid; USD 111,000 - 142,000; Full time

Job summary

Tufts Medicine seeks a Manager of Digital Strategy and Experience to lead the strategy, development, and optimization of public-facing websites and digital listings across search engines, directories, and AI-powered platforms.

You will manage a team and partner with IT, clinical informatics, and Marketing to deliver accessible, consumer-centric experiences that support patient acquisition and brand growth.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related field.
• Seven (7) years of progressive digital strategy, website management, or digital marketing experience, with at least three (3) years in healthcare marketing.

Responsibilities

• Leads strategic planning, development, and continuous optimization of all public-facing websites and listings across channels.
• Owns website strategy and roadmap for core pages, service lines, and provider discovery surfaces.
• Oversees CMS-based website development, maintenance, and governance for performance, security, and scalability.
• Leads digital listings strategy across search engines, directories, maps, and listing platforms.
• Oversees technical SEO and local search to boost visibility and organic discovery.
• Develops AI search optimization strategies for prominence in AI-powered platforms.
• Establishes KPIs and dashboards to measure discoverability and user experience across digital properties.
• Champions AI-powered tools (including WRITER) for content creation and workflow automation.
• Leads content strategy with cross-functional teams and mentors the digital strategy team.
• Partners with IT, clinical informatics, and security to ensure governance and HIPAA compliance.
• Collaborates on digital roadmap priorities and aligns with enterprise strategy.
• Coordinates with growth marketing to support campaign landing pages and patient acquisition.

Skills

Digital strategy

Healthcare marketing

Team leadership

Content optimization

Analytics & reporting

Education

Bachelor's degree

Tools

WRITER

CMS (Drupal)

Google Analytics

SEO tools

Job description

Tufts Medicine seeks a Manager of Digital Strategy and Experience to lead the strategy, development, and optimization of public-facing websites and digital listings across search engines, directories, and AI-powered platforms.

You will manage a team and partner with IT, clinical informatics, and Marketing to deliver accessible, consumer-centric experiences that support patient acquisition and brand growth.