Director, Planning

Publicis Groupe; New York (NY); Hybrid; USD 121,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Infinite Roar, Publicis Media's fastest-growing agency, is seeking a Director of Planning to lead a media planning team and own cross-media strategy for large campaigns in Kentucky. You will drive deck writing, budget allocation, audience development, and strategic insights with an analytics-focused client.

This role requires 7+ years in media planning, strong presentation skills, and experience managing a team.

Qualifications

• 7+ years of experience in media planning/strategy across media channels.
• Previous team management experience.
• Strong digital media experience and local media planning/buying preferred.
• Excellent presentation skills to effectively lead meetings in-person with key clients.
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus).

Responsibilities

• Strategize with internal leads, partner agencies and client to develop innovative, well-targeted marketing solutions
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
• Assume accountability and ownership of campaign planning for assigned client accounts
• Embrace and encourage a culture based on teamwork, collaboration, and support
• Develop best practices for improving communication and collaboration within the team and the group, and lead the authorship of media best practices with input from investment teams
• Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Serve as escalation point for teams to help troubleshoot issues
• Support development of strategic approach and experience design by delivering channel ideas and providing thelink to reality of historical performance and in-market opportunities
• Oversee budget management and flowchart development and QA
• Responsible for management and development of Supervisors and Associates

Skills

Media planning/strategy

Team management

Digital media experience

Presentation skills

Excel & PowerPoint proficiency

Tools

Kantar

MOAT

Prisma

ComScore

Job description

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Overview

The Director, Planning oversees a media planning team and manages cross-media strategy and planning campaigns. The Director owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities.

The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.

Responsibilities

• Strategize with internal leads, partner agencies and client to develop innovative, well-targeted marketing solutions
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
• Assume accountability and ownership of campaign planning for assigned client accounts
• Embrace and encourage a culture based on teamwork, collaboration, and support
• Develop best practices for improving communication and collaboration within the team and the group, and lead the authorship of media best practices with input from investment teams
• Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Serve as escalation point for teams to help troubleshoot issues
• Support development of strategic approach and experience design by delivering channel ideas and providing thelink to reality of historical performance and in-market opportunities
• Oversee budget management and flowchart development and QA
• Responsible for management and development of Supervisors and Associates

Qualifications

• 7+ years of experience in media planning/strategy experience across media channels
• Previous team management experience
• Strong digital media experience and local media planning/buying preferred
• Excellent presentation skills to effectively lead meetings in-person with key clients
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus)

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/16/2026.