Head of Media

Adapty.io; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Remote-friendly

Health insurance

Laptop provided

Job summary

Adapty.io is seeking a Senior Content Lead to own and scale our content machine across blog, social channels, and community platforms. You will publish data-driven research, create impactful lead magnets, and drive multi-format distribution with the growth team.

You will hire and lead a content team, embedding AI-native workflows from day one. Strong written English and a track record of published work are essential.

Qualifications

• Experience building and running daily content across multiple channels.
• Proven ability to publish data-driven research reports.
• Strong distribution mindset to maximize reach across formats.

Responsibilities

• Build and run a daily content machine across the blog, LinkedIn, X, Telegram, Discord and our community – content plan, cadence, quality bar
• Produce flagship industry reports on Adapty data – the subscription-app equivalent of Sensor Tower’s reports – and make them the ones everyone quotes
• Come up with lead magnets people actually want: reports, benchmarks, tools, mini-sites, games
• Own distribution: repurposing, localization, syndication, PR, and paid promotion together with our growth team
• Launch new formats: podcast, video, newsletter
• Hire and lead the content team, with AI-native workflows from day one
• Own the numbers: reach, report downloads, MQLs and pipeline sourced by content

Skills

Content strategy

Team leadership

Data-driven research

Distribution planning

Localization

AI tooling

Job description

More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That’s one of the richest datasets in the app economy. Our mission is simple: make apps rich.

We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.

What you’ll do

• Build and run a daily content machine across the blog, LinkedIn, X, Telegram, Discord and our community – content plan, cadence, quality bar

• Produce flagship industry reports on Adapty data – the subscription-app equivalent of Sensor Tower’s reports – and make them the ones everyone quotes

• Come up with lead magnets people actually want: reports, benchmarks, tools, mini-sites, games

• Own distribution: repurposing, localization, syndication, PR, and paid promotion together with our growth team

• Launch new formats: podcast, video, newsletter

• Hire and lead the content team, with AI-native workflows from day one

• Own the numbers: reach, report downloads, MQLs and pipeline sourced by content

About you

• 5+ years in content, 2+ leading it – you’ve built an operation that publishes daily across channels and formats, and grown its reach. Numbers ready

• You’ve produced data-driven research reports yourself, and they got quoted

• Distribution-first: one great piece is worth little without twenty ways to ship it

• You’ve hired and managed a content team and set up its processes, including localization

• Product mind: you invent lead magnets and interactive tools, not just PDFs

• AI-native: you use AI to multiply output without dropping quality

• Strong written English

Nice to have

• Background in mobile apps, adtech, martech or a data/analytics company

• Multilingual content experience

• Podcast or video production

• A network in the app industry

What’s in it for you

• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.

• Exceptional compensation directly tied to your results.

• Direct communication and ownership. No bureaucracy, no politics, just impact.

• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.

• Professional support. Language learning, sports, health insurance, laptop coverage, and more.