Content Marketing Manager

Adapty.io; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible remote work

Language learning support

Laptop coverage

Job summary

Adapty is hiring a content-focused marketer to own data-driven thought leadership for our Flow & Paywall Builder. You’ll produce research-based content, craft lead magnets, and convert webinars into ongoing campaigns that drive qualified leads for a fast-growing SaaS company.

You’ll own content strategy from day one and scale with the team. You’ll work remotely with flexibility, while collaborating with a team across marketing, product, and sales.

Qualifications

• 3+ years in B2B SaaS content
• Published research or benchmark reports you drove yourself
• You quantify impact with dashboards or SQL
• You’ve packaged webinars/events from promo to follow-up
• You’ve written case studies from customer interviews
• You use AI in workflow but keep copy human
• Strong written English for a technical audience

Responsibilities

• Ship data-led research pieces every two weeks as lead magnets
• Repurpose content for LinkedIn and other channels
• Turn webinars into ongoing campaigns with promos and recaps
• Interview customers and write case studies with real numbers
• Track content-driven leads and report weekly
• Own Builder content plan from month four onward

Skills

B2B SaaS content

Data-driven content

Strong writing

Content strategy

Webinar campaigns

Tools

SQL

Job description

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $3B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.

We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.

Why this role matters

Adapty's Flow & Paywall Builder lets app teams generate onboarding flows and paywalls with AI, test them, and ship without an App Store release. It has its own go-to-market team, budget, and lead target, and content is how app founders and growth leads first hear about it: research built on Adapty data, lead magnets, webinars, case studies.

You'll own that content. The first three months are hands-on: you write and ship every piece yourself, learn the product and the audience, and find out what brings leads. From month four, you run the content plan for the Builder and decide what to scale and what to cut.

What you'll do

• Ship a data-led research piece every two weeks and turn it into a lead magnet: a gated report, an interactive tool, a Claude skill. You pull the data from our internal analytics and find the story

• Repurpose every piece for LinkedIn through employee advocacy: posts for the product owner's personal account and the team's

• Turn every webinar into a campaign, not a one-off: you set the angle, write the Luma page and promo, and afterwards cut it into a recap, LinkedIn clips and a follow-up that keep it working as a lead magnet

• Interview customers and write case studies with real numbers

• Track which content brings leads from target accounts and report it weekly

• From month four, own the Builder content plan

About you

• 3+ years in B2B SaaS content, ideally for a technical or data-heavy product

• You've published research or benchmark reports you drove yourself, and you know what they brought: downloads, leads, demos

• You get numbers on your own: dashboards, SQL or AI tools, no waiting on an analyst

• You've packaged a webinar or event from promo to follow-up, not only written the recap

• You've written case studies from your own customer interviews

• You use AI in your workflow, and your copy still doesn't read like AI

• Strong written English for a technical audience

Nice to have

• Mobile apps, subscriptions, ad tech, MMP or dev tools background

• You know paywalls, onboarding, and A/B testing from the inside

• Worked in a pipeline-driven or ABM marketing team

• SEO basics: keyword research, Google Search Console

• Your own audience on LinkedIn, X, or Substack

What's in it for you

• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.

• Exceptional compensation directly tied to your results.

• Direct communication and ownership. No bureaucracy, no politics, just impact.

• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.

• Professional support. Language learning, sports, health insurance, laptop coverage, and more.