Head of Marketing Operations: Build Our Automation Engine

Candidate; San Francisco (CA); Presencial; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Perplexity is looking for its first Head of Marketing Operations to build the function, select our initial marketing automation platform, and own how leads are enriched, scored and routed. You will establish the campaign operations, attribution and reporting that link our marketing to pipeline and revenue.

You will report to the Head of Revenue Operations, build a team, and work with a GTM Engineer to execute on the strategy, data models, and scalable processes for B2B and enterprise campaigns.

Formación

• 8+ years in marketing operations or revenue operations at a B2B SaaS company, including 2+ years managing people.
• Experience coordinating with product, sales and growth teams to drive pipeline and revenue.
• Led selection and implementation of a marketing automation platform with Salesforce sync.

Responsabilidades

• Build and lead the Marketing Operations team, setting roadmap and hiring as the function grows.
• Select and implement our marketing automation platform, covering data model, lifecycle stages and templates.
• Own the lead lifecycle, qualification criteria, SLAs and handoff rules across Marketing and Sales.
• Own enrichment, scoring and routing; ensure leads are complete, accurately scored, and routed within SLA.
• Own or co-own prospecting tools for BDRs, guiding build vs buy decisions and measuring impact on meetings.
• Stand up account-based marketing and sales as a motion; define target accounts and orchestrate coordinated plays.
• Run nurture and campaign operations for B2B/enterprise marketing; maintain clean Salesforce campaign structure.
• Own attribution and marketing reporting; align metrics across Marketing, Sales and Finance.
• Protect data quality, consent and deliverability; govern sending domains and privacy rules.
• Partner with Growth on web conversion and oversee marketing tech stack and budget.

Conocimientos

Marketing operations

Revenue operations

People management

Cross-functional collaboration

Data-driven decision making

Strategic planning

Stakeholder communication

Herramientas

Salesforce

HubSpot

Marketo

Snowflake

dbt

Clay

Descripción del empleo

Perplexity is looking for its first Head of Marketing Operations to build the function, select our initial marketing automation platform, and own how leads are enriched, scored and routed. You will establish the campaign operations, attribution and reporting that link our marketing to pipeline and revenue.

You will report to the Head of Revenue Operations, build a team, and work with a GTM Engineer to execute on the strategy, data models, and scalable processes for B2B and enterprise campaigns.