Head of Marketing Operations — Build First Automation

Perplexity; San Francisco (CA); On-site; USD 180,000 - 230,000; Full time

Job summary

Perplexity in San Francisco is hiring its first Head of Marketing Operations to choose and implement our first marketing automation platform, and to own enrichment, scoring and routing of every marketing and product lead. You will build a team, define the data model, lifecycle stages, and nurture programs, while ensuring GDPR/CCPA compliance and alignment with Sales.

This is a hands-on, builder role with broad scope.

Qualifications

• 8+ years in marketing operations or revenue operations for B2B SaaS.
• Led selection and implementation of a marketing automation platform with Salesforce integration.
• Experience building and leading a team in a high-growth environment.

Responsibilities

• Build and lead the Marketing Operations team.
• Select and implement our marketing automation platform; manage rollout including data model and lifecycle stages.
• Own lead lifecycle, qualification criteria, SLAs and routing to Sales and marketing teams.
• Own enrichment, scoring and routing; ensure timely, accurate handoffs within SLAs.
• Oversee prospecting tools used by BDRs; drive adoption and measure impact on meetings and pipeline.
• Stand up account-based marketing and sales motions; define target accounts and tiering; coordinate plays.
• Run nurture and campaign operations for B2B and enterprise marketing; maintain clean Salesforce campaigns.
• Own attribution and marketing reporting; build dashboards and weekly funnel reviews.
• Protect data quality, consent and deliverability; manage consent and suppression policies.

Skills

Marketing operations

GTM strategy

Lead enrichment

Lead scoring

Salesforce

Reverse ETL

Data-driven reporting

Tools

Salesforce

Snowflake

dbt

Clay

Hightouch

Chili Piper

Job description

Perplexity in San Francisco is hiring its first Head of Marketing Operations to choose and implement our first marketing automation platform, and to own enrichment, scoring and routing of every marketing and product lead. You will build a team, define the data model, lifecycle stages, and nurture programs, while ensuring GDPR/CCPA compliance and alignment with Sales.

This is a hands-on, builder role with broad scope.