Head of Marketing Intelligence & Operations

amika-careers; New York (NY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

amika is seeking a Director of Marketing Intelligence & Operations to unite data, insights, and AI-enabled tooling across the marketing organization. You will build centralized data systems, governance, and an insights platform to drive evidence-based decisions while maintaining agility and creative excellence.

You will manage a small, high-impact team to oversee Consumer Intelligence, Data Analytics, and related GTM operations.

Qualifications

• 10+ years of experience in marketing operations, GTM operations, analytics leadership, or operating-model roles.
• Proven track record building marketing intelligence/functions or centralized analytics.
• Deep experience with go-to-market planning, product launch orchestration, and portfolio prioritization.
• Hands-on comfort with data analysis, dashboards, attribution modeling, and BI tools.

Responsibilities

• Own annual marketing planning with cross-functional leaders and product marketing.
• Lead launch governance and orchestration across functions to ensure alignment and timely execution.
• Modernize marketing workflows and build centralized playbooks and reusable templates.
• Build and lead the Marketing Intelligence & Operations team and oversee related workflows.

Skills

Marketing operations

Analytics leadership

Go-to-market planning

Data analysis

Dashboards & BI

AI tools for marketing

Stakeholder influence

Tools

BI tools

Marketing automation

Workflow automation

Data governance tools

Job description

amika is seeking a Director of Marketing Intelligence & Operations to unite data, insights, and AI-enabled tooling across the marketing organization. You will build centralized data systems, governance, and an insights platform to drive evidence-based decisions while maintaining agility and creative excellence.

You will manage a small, high-impact team to oversee Consumer Intelligence, Data Analytics, and related GTM operations.