Head of Marketing, Growth & Loyalty – Chicago

Lucky Lincoln Gaming, LLC; Chicago (IL); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k) matching

Job summary

Lucky Lincoln Gaming in Chicago, IL seeks a Marketing Director to own end-to-end marketing for our growing network. You will work directly with venue owners, plan budgets, and drive campaigns to attract and retain players across gaming parlors.

You will build a loyalty program from scratch, rebuild the website, and position the brand to appeal to younger audiences as we expand in Illinois. This is a hands-on leadership role with field-heavy responsibilities.

Qualifications

• 10+ years of progressive Marketing experience with ownership of a full marketing function
• Track record in multi-unit, decentralized consumer businesses (hospitality, franchise, or multi-location services)
• Proven ability to drive customers through local marketing, events, promotions, and loyalty programs
• Hands-on loyalty/CRM experience incl. SMS and email with engagement and churn metrics
• Experience in digital and direct channels (geofenced social, paid digital, direct mail, in-venue materials)
• Experience marketing to business owners or franchisees; strong project management and execution capabilities
• Measurement discipline: connect spend to outcomes; executive presence to gain buy-in

Responsibilities

• Own the annual marketing plan, budget, and results for Lucky Lincoln Gaming
• Spend regular field time with venue owners to learn what drives traffic and loyalty
• Maintain casino/gaming room standards with regional teams to maximize spaces and signage
• Make marketing spend decisions with direct owner conversations about effectiveness
• Build and manage the loyalty program across SMS and email campaigns
• Track loyalty metrics: new sign-ups, activation, opt-outs, spend per player
• Lead multichannel campaigns across digital ads, geofenced social, mailers, and handouts
• Provide sales enablement with brand materials and campaigns to win and keep locations
• Oversee a full website rebuild and outbound program targeting Chicago's younger audience
• Develop KPI framework and reporting cadence for spend efficiency and YoY same-store sales

Skills

Marketing leadership

Local marketing

Events promotions

Loyalty programs

SMS campaigns

Email campaigns

Geofenced social

Paid digital

Direct mail

In-venue materials

Franchise marketing

Project management

Analytics

Executive presence

Education

Bachelor's Degree

Tools

CRM platforms

Marketing automation

Job description

Lucky Lincoln Gaming in Chicago, IL seeks a Marketing Director to own end-to-end marketing for our growing network. You will work directly with venue owners, plan budgets, and drive campaigns to attract and retain players across gaming parlors.

You will build a loyalty program from scratch, rebuild the website, and position the brand to appeal to younger audiences as we expand in Illinois. This is a hands-on leadership role with field-heavy responsibilities.