Head of Field Marketing & Loyalty Program

Lucky Lincoln Gaming LLC; Chicago (IL); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) matching

Job summary

Lucky Lincoln Gaming LLC is seeking a hands-on Marketing lead to run all marketing for our Illinois venues. You will be the quarterback, planning, executing, and coordinating with regional teams to grow traffic, loyalty, and market share.

You will own campaigns across digital, direct mail, loyalty programs, and a site rebuild to attract younger players as we enter Chicago and expand to new markets. This role demands strategic thinking and field presence.

Qualifications

• 10+ years of progressive Marketing experience, including ownership of a full marketing function.
• Bachelor's Degree required.
• Experience in multi-unit, decentralized consumer businesses including hospitality groups, restaurant or franchise systems.
• Experience marketing to business owners/franchisees while growing their end-customer traffic.
• Hands-on experience building and running loyalty or CRM programs, including SMS and email.

Responsibilities

• Own all marketing for Lucky Lincoln Gaming: the annual plan, the budget, and the results.
• Regular field time with location owners to learn what drives traffic and loyalty and scale those lessons.
• Set marketing spend decisions with location owners and optimize campaigns for ROI.
• Build the player loyalty program and run SMS/email campaigns to engage players.
• Oversee a full website rebuild and a modern outbound program targeting Chicago and other markets.

Skills

Marketing leadership

Multi-unit marketing

Loyalty program management

CRM programs

Digital marketing

Project management

Franchise marketing

Measurement & analytics

Executive presence

Education

Bachelor's degree

Job description

Lucky Lincoln Gaming LLC is seeking a hands-on Marketing lead to run all marketing for our Illinois venues. You will be the quarterback, planning, executing, and coordinating with regional teams to grow traffic, loyalty, and market share.

You will own campaigns across digital, direct mail, loyalty programs, and a site rebuild to attract younger players as we enter Chicago and expand to new markets. This role demands strategic thinking and field presence.