Head of Marketing & Growth: Build the Function (Remote LATAM)

Viva; Oregon; Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

100% remote work

Competitive compensation with reviews

Global health insurance

Paid holidays and vacation

Family-friendly policies

Job summary

Viva Talent seeks a hands-on marketing leader to build and scale the marketing function from the ground up. The role focuses on SEO and demand generation to drive qualified pipeline for US-based executive buyers and LATAM regions.

You will report to the Co-CEO and lead a cross-functional team in a remote, globally distributed environment. The role requires strategic vision, operational excellence, and the ability to hire and coach top marketing talent while shaping Viva's narrative and market

Qualifications

• 5+ years leading B2B marketing teams end-to-end, from strategy to execution.
• Proven SEO ownership and scalable growth across channels (content, paid, events).
• Experience hiring, coaching, and managing marketing teams and external vendors/agencies.

Responsibilities

• Define and lead marketing strategy, choosing focus areas, channels, budget, and quarterly rocks.
• Execute the plan, build processes and support, measure results, and iterate.
• Build and coach the team (SEO, content, design, link building) and manage vendors.
• Connect marketing to business outcomes with OKRs and clear success metrics.
• Shape Viva's narrative, messaging, and positioning for the right buyers.
• Collaborate with Sales, Customer Success, People, and RevOps for aligned priorities.

Skills

Marketing leadership

SEO

Demand generation

Executive communication

Team building

Tools

HubSpot

Job description

Viva Talent seeks a hands-on marketing leader to build and scale the marketing function from the ground up. The role focuses on SEO and demand generation to drive qualified pipeline for US-based executive buyers and LATAM regions.

You will report to the Co-CEO and lead a cross-functional team in a remote, globally distributed environment. The role requires strategic vision, operational excellence, and the ability to hire and coach top marketing talent while shaping Viva's narrative and market