Recruitment Marketing Manager

Viva; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

Competitive compensation

Global health insurance

Job summary

Viva Talent is seeking a Recruitment Marketing Manager to build and drive candidate generation across multiple channels, with a focus on social media. You will manage multi-channel paid campaigns, produce organic content, and implement AI/automation tools to streamline workflows.

The role starts hands-on and evolves into leadership as the function scales. Ideal candidates have 3+ years in marketing management with people leadership, experience linking campaigns to pipeline outcomes, and strong

Qualifications

• 3+ years in a marketing manager role with people management responsibilities.
• Experience building multi-channel demand generation campaigns and attributing to pipeline impact.

Responsibilities

• Lead candidate demand generation: multi-channel strategy with social media as core channel.
• Generate candidate leads and applications: campaigns to grow qualified volume and improve results.
• Own end-to-end paid campaigns: identify needs, build ads, launch, measure impact, optimize performance.
• Create and coordinate content: develop organic social content and coordinate staff- or influencer-generated content initiatives.
• Build an effective function: define processes, channels, tools, and partner support for scalable candidate generation.
• Start hands-on and grow into leadership: begin as sole contributor, then manage and lead new team members.

Skills

Marketing management

Demand generation

Paid campaigns

Organic content

AI/automation

English communication

Tools

LinkedIn

Meta

TikTok

CRM

Zapier/n8n

Lovable vibe-coding

Job description

About Viva Talent

Viva Talent connects US companies with exceptional Executive Assistants and creates meaningful, career-defining work for talented people across Latin America. We're a globally distributed team of 200+ people across 15+ countries and 3 continents, on a mission to expand real opportunity for women in LATAM.

Why we're opening this role

We're opening this role to make candidate generation more consistent as Viva's hiring needs grow. We need a builder-minded manager who can set up and drive a recruitment marketing strategy, using social media, paid campaigns, and other channels to attract qualified candidates and help us broaden our mission to empower more women in LATAM to access meaningful job opportunities.

Responsibilities

• Lead candidate demand generation: Build and manage a multi-channel strategy to attract candidates, with social media as a core channel.
• Generate candidate leads and applications: Develop campaigns that grow qualified candidate volume and improve results using performance data.
• Own paid campaigns end to end: Identify campaign needs, analyze the audience and opportunity, build and create ads, launch campaigns, measure their impact, and optimize performance.
• Create and coordinate content: Develop original organic social content and coordinate staff- or influencer-generated content initiatives as relevant.
• Build an effective function: Identify the processes, channels, tools, and partner support needed to make candidate generation scalable.
• Start hands-on and grow into leadership: Begin as the sole recruitment marketing contributor, personally developing and running the work. As the function grows, take on people management and lead and new team members.

Requirements

• Marketing management: 3+ years in a marketing manager role, including at least 2 years with people management responsibilities.
• Demand generation and results: Experience building a multi-channel strategy and increasing lead or application volume through campaigns. Use performance data to improve results and connect campaigns to pipeline impact, hires, and post-hire quality. Candidate-generation experience is ideal; customer or user lead generation is transferable (B2C preferred).
• End-to-end paid campaigns: Assess campaign needs and audiences, build and create ads, launch campaigns, analyze impact, and optimize results. Hands-on experience with LinkedIn, Meta, and TikTok.
• Organic social content: Create consistent, original content that attracts candidates and encourages them to learn more or apply.
• AI, automation, and systems: Use LLMs, tools such as Zapier or n8n, and vibe-coding tools such as Lovable to improve workflows. CRM experience is relevant. Bring original ideas and make independent creative decisions.
• Communication: C1+ English, with clear, confident, concise written and verbal communication.

Nice to have: Recruitment marketing, Talent Acquisition, employer brand, candidate-generation, or B2C experience; staff- or influencer-generated content experience; Google or AEO experience.

Location

Remote, based in Argentina, Honduras, Guatemala, El Salvador, Costa Rica, Nicaragua, Colombia, Ecuador, or Mexico.

Benefits

• 100% remote work, forever.
• Competitive compensation with increases every six months and performance bonuses.
• Global health insurance, including medical, dental, vision, mental health, and routine care.
• Paid holidays, vacation, sick leave, and family care days.
• Parental leave and flexible support.
• A culture centered around growth, ownership, well-being, and continuous learning.

How we hire

A focused process: application → recruiter screen → skills assessment → hiring-manager interview → final interview. We move quickly and respect your time.

Important Notice: All Viva communication will come from an @ execviva.com email. If you receive messages from unofficial sources (e.g., Instagram, Facebook), please report them to . We never request payments or personal information from candidates.