Head of Marketing: Enterprise SaaS & Ocean Data

Sofar Ocean; San Francisco (CA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Sofar Ocean is seeking a Head of Marketing in the San Francisco Bay Area to own marketing end to end and drive the company’s go-to-market strategy. This player-coach role leads a team of five while remaining hands-on to accelerate growth and enterprise traction.

You’ll align with leadership to articulate a compelling value story, build a scalable GTM engine, and collaborate across product, data, and sales to deepen market impact.

Qualifications

• Director-level leadership of a full marketing function.
• Experience leading marketing at a B2B enterprise software startup with a technical product.
• Owned marketing strategy during growth from ~$5M to $30M+ in revenue.
• Experience in ocean/maritime tech, weather/climate, geospatial, or environmental data.
• Based in the Bay Area and able to be at Pier 28 a few days a week.

Responsibilities

• Own strategy and execution across product marketing, ABM, demand gen, and brand.
• Turn complex science, engineering, and data into a clear value story for enterprise buyers.
• Partner with Sales on segmentation, positioning, enablement, and pipeline.
• Build demand and brand awareness for a new category with funnel visibility, ROI, and forecasting.
• Put processes in place to scale marketing as the company grows.
• Lead, coach, and grow the marketing team.

Skills

Marketing leadership

B2B enterprise software

Go-to-market strategy

Demand generation

Brand strategy

Tools

HubSpot

Webflow

Shopify

Google Analytics

Job description

Sofar Ocean is seeking a Head of Marketing in the San Francisco Bay Area to own marketing end to end and drive the company’s go-to-market strategy. This player-coach role leads a team of five while remaining hands-on to accelerate growth and enterprise traction.

You’ll align with leadership to articulate a compelling value story, build a scalable GTM engine, and collaborate across product, data, and sales to deepen market impact.