Director, Business Analytics — Strategic Data Leader

OMD; Los Angeles (CA); On-site; USD 90,000 - 215,000; Full time

Job summary

OMD in New York/Chicago/Los Angeles is seeking a Director of Business Analytics to lead the analytics strategy for client campaigns. You will partner with planning, investment and activation teams to deliver insights and optimize media plans.

Requires 7+ years in data and analytics within advertising or digital consulting and a university degree. You will mentor managers and ADs, present clear narratives, and drive strategic solutions for clients in a fast-paced agency environment.

Qualifications

• Knowledge of 1st and 3rd party data solutions, data lakes, and data clean rooms.
• Experience in marketing analytics and budgeting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Strong problem solving and strategic thinking with data.
• Proven leadership and client relationship experience.
• Excellent communication and presentation skills.
• Ability to coach colleagues and manage projects.

Responsibilities

• Build deep understanding of clients' strategic issues and competitive position.
• Lead measurement plan development and execution.
• Collaborate with Planning, Investment, and Activation on budgets and media plans.
• Develop insights and compelling narratives from analytics.
• Mentor managers and ADs and guide teams.

Skills

Marketing analytics knowledge

Integrated marketing experience

Audience-based marketing

Data-driven advertising

Leadership ability

Communication & presentation skills

Team coaching & training

Education

University degree

Tools

Data lakes

Data clean rooms

Job description

OMD in New York/Chicago/Los Angeles is seeking a Director of Business Analytics to lead the analytics strategy for client campaigns. You will partner with planning, investment and activation teams to deliver insights and optimize media plans.

Requires 7+ years in data and analytics within advertising or digital consulting and a university degree. You will mentor managers and ADs, present clear narratives, and drive strategic solutions for clients in a fast-paced agency environment.