Head of Marketing Analytics & Insights

SmartRecruiters, Inc.; Tempe, Northern (AZ, KY); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical, Dental and Vision

Vacation time

Paid holidays

Life insurance

Leadership development

Tuition assistance

Job summary

Unitek Learning seeks an experienced analytics leader to build enterprise analytics, unifying data and turning insights into actions. The Vice President will design frameworks, lead BI, forecasting, and advanced analytics across marketing, admissions, and finance, and partner with IT on data infrastructure.

The role emphasizes on-site collaboration with students and staff, executive reporting, and governance of marketing automation platforms, with a focus on measurable impact across campuses.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 5+ years in marketing analytics or BI, incl. 4+ years leading a team.
• Hands-on SQL with production query work.
• Hands-on Power BI — data modeling and governance.
• Experience owning a marketing CRM/automation platform.
• Proven attribution, forecasting, and marketing-mix analysis.

Responsibilities

• Own executive reporting for leads, enrollment, and performance metrics.
• Manage Power BI datasets, measures, and dashboards for self-service analytics.
• Set KPI definitions across Marketing, Admissions, and Finance.
• Oversee CRM governance across campus and workforce development.
• Lead marketing attribution modeling and budget allocation.
• Direct forecasting, marketing-mix, and acquisition-efficiency analyses.
• Lead analytics intake and cross-functional prioritization.
• Lead analytics team; ensure quality and training.

Skills

SQL

Power BI

Marketing analytics

Team leadership

Data modeling

Forecasting

Education

Bachelor’s degree

Advanced degree preferred

Tools

LeadSquared

Salesforce Marketing Cloud

HubSpot

Velocify

Job description

Unitek Learning seeks an experienced analytics leader to build enterprise analytics, unifying data and turning insights into actions. The Vice President will design frameworks, lead BI, forecasting, and advanced analytics across marketing, admissions, and finance, and partner with IT on data infrastructure.

The role emphasizes on-site collaboration with students and staff, executive reporting, and governance of marketing automation platforms, with a focus on measurable impact across campuses.