Senior Marketing Data Analyst: Insights & ROI Leader

The University of Texas at El Paso; El Paso (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision

Retirement programs

Paid vacation & sick leave

Paid holidays

Education assistance

Wellness platform

Job summary

The University of Texas at El Paso (UTEP) seeks a Sr. Marketing Data Analyst to synthesize marketing and enrollment data, measure initiative effectiveness, forecast outcomes, and deliver actionable insights that advance the university's marketing goals.

You will develop dashboards, conduct ROI analyses across digital channels, mentor junior staff, and partner with leadership to translate data into campaign optimizations that improve performance and drive enrollment.

Qualifications

• Bachelor's degree in data science, statistics, marketing analytics, business intelligence, information systems, or related field.
• 4–5 years of experience in marketing data/BI, with at least 2 years in a senior role.
• Experience supporting marketing teams, preferably in higher education.
• Commitment to the university's mission.

Responsibilities

• Synthesize marketing and enrollment data to inform decisions.
• Lead data-driven optimization of campaigns and attribution analyses.
• Develop and maintain executive dashboards tracking KPIs like cost-per-enrollment and ROI.
• Collaborate with marketing leadership to translate insights into strategic priorities.

Skills

Data analysis

Marketing analytics

Statistical methods

Leadership

Education

Bachelor's degree in data science/related field

Tools

Power BI

SQL

Excel

Python/R

Job description

The University of Texas at El Paso (UTEP) seeks a Sr. Marketing Data Analyst to synthesize marketing and enrollment data, measure initiative effectiveness, forecast outcomes, and deliver actionable insights that advance the university's marketing goals.

You will develop dashboards, conduct ROI analyses across digital channels, mentor junior staff, and partner with leadership to translate data into campaign optimizations that improve performance and drive enrollment.