VP of Marketing Analytics & Insights

SmartRecruiters, Inc.; Tempe (AZ); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental and Vision starting 1–

Vacation and holidays

Life Insurance

Tuition assistance

Leadership development and training

Job summary

Unitek Learning is seeking an experienced analytics leader to establish and scale its enterprise analytics capability. The VP will design frameworks and tools unifying data across the organization, transforming insights into actionable strategies.

The role oversees executive reporting, BI development, CRM governance, and advanced analytics, with frequent cross-functional partnership and on-site collaboration with students and staff.

Qualifications

• Bachelor's degree required; advanced degree in a quantitative field preferred.
• 5+ years in marketing analytics or business intelligence, including 4+ years leading a team.
• Hands-on SQL. You write, optimize, validate, and review production queries yourself.
• Hands-on Power BI — data modeling, DAX, workspace governance, and refresh and gateway operations.
• Direct ownership of a marketing CRM or automation platform as an administrator, not a user.
• Demonstrated ownership of attribution, forecasting, and acquisition-efficiency or marketing-mix analysis.
• Experience designing tests and reading out results to non-technical audiences.
• Working knowledge of data science practice — propensity and predictive modeling.
• Executive presence: able to brief, influence, and disagree with senior leadership productively.

Responsibilities

• Own the executive reporting layer for performance across funnel and budgets.
• Lead the build and evolution of Power BI datasets, measures, and dashboards.
• Set KPI definitions across Marketing, Admissions, and Finance.
• Carry production accountability: refresh monitoring and discrepancy investigations.
• Deliver monthly/quarterly executive readouts with recommendations.
• Own marketing CRM governance, lead routing, lifecycle workflows, and nurturing.

Skills

Hands-on SQL

Power BI

Marketing analytics

Forecasting

Attribution modeling

Executive reporting

CRM ownership

A/B testing design

Data storytelling

Education

Bachelor's degree

Advanced quantitative degree preferred

Tools

LeadSquared

Salesforce Marketing Cloud

HubSpot

Velocify

Marketing automation platforms

Job description

Unitek Learning is seeking an experienced analytics leader to establish and scale its enterprise analytics capability. The VP will design frameworks and tools unifying data across the organization, transforming insights into actionable strategies.

The role oversees executive reporting, BI development, CRM governance, and advanced analytics, with frequent cross-functional partnership and on-site collaboration with students and staff.