Strategic Marketing Analytics & Insights Director

University of Miami; Coral Gables (FL); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Tuition remission

Job summary

The University of Miami seeks a Director of Marketing Analytics & Insights to lead measurement strategy, governance of analytics platforms, and executive-level reporting for enterprise units. You will champion HIPAA-compliant measurement, manage tagging, data collection, and BI tooling, and partner with senior leaders to drive data-informed decisions.

In this role, you will own analytics infrastructure across UHealth, Academy, Athletics, and Development, building dashboards and attribution

Qualifications

• Bachelor’s degree in a relevant field required.
• Minimum 6 years of relevant experience required.
• Knowledge, Skills and Abilities include strategic alignment, financial management, and leadership.
• Strong communication and collaboration with executive stakeholders.

Responsibilities

• Define and govern the marketing analytics platform roadmap.
• Oversee data collection stack, tag management, and data layer specs.
• Lead digital analytics compliance and risk review.
• Own BI platform with dashboard governance and self-service reporting.
• Translate analytics into decision-ready insights for leadership.

Skills

Strategic Alignment

Financial Management

Resource Management

Adaptability

Team Leadership

Technology & Analytics

Communication

Education

Bachelor's degree in a relevant field

Job description

The University of Miami seeks a Director of Marketing Analytics & Insights to lead measurement strategy, governance of analytics platforms, and executive-level reporting for enterprise units. You will champion HIPAA-compliant measurement, manage tagging, data collection, and BI tooling, and partner with senior leaders to drive data-informed decisions.

In this role, you will own analytics infrastructure across UHealth, Academy, Athletics, and Development, building dashboards and attribution