Head of Marketing Analytics & Growth Strategy

Atome; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Klook is seeking a senior marketing analytics leader to connect business goals, growth marketing performance, and data-driven decision making. This is a newly created role within the Marketing organization.

You will start hands-on, building foundations for measurement, experimentation and planning from the ground up, shaping the operating model as the function scales and partnering with senior leaders.

Qualifications

• 12+ years of experience in marketing analytics or related fields.
• Proven track record in senior individual contributor or player-coach roles.
• Strong understanding of digital marketing funnels, CAC, LTV, ROI.

Responsibilities

• Establish core frameworks, tools and ways of working for data-driven decision making.
• Own the global marketing measurement framework across channels, markets and products.
• Lead planning, demand forecasting and investment models to guide budget allocation.

Skills

Marketing analytics

Growth strategy

Performance marketing

SQL

BigQuery

Tableau/Looker

A/B testing

Stakeholder management

English fluent

Tools

SQL (BigQuery)

BI/Visualization tools

Job description

Klook is seeking a senior marketing analytics leader to connect business goals, growth marketing performance, and data-driven decision making. This is a newly created role within the Marketing organization.

You will start hands-on, building foundations for measurement, experimentation and planning from the ground up, shaping the operating model as the function scales and partnering with senior leaders.