Head of Marketing

Connect2Learn; Utah; On-site; USD 60,000 - 90,000; Full time

Job summary

Connect2Learn is seeking a Performance Marketing Specialist to drive growth through data-driven campaigns and measurable impact.

You will plan and execute SEO and paid media across LinkedIn, Instagram, Facebook, and YouTube, while collaborating on influencer initiatives and scalable growth programs. This role requires at least 2 years in performance marketing, a solid grasp of analytics, and a results-oriented mindset.

Qualifications

• 2+ years of experience in performance marketing.
• Strong understanding of SEO, paid advertising, and social media growth.
• Analytical mindset with a focus on execution and results.
• Ability to take ownership and work in a fast-paced environment.

Responsibilities

• Drive high-quality lead generation through SEO and paid marketing campaigns.
• Plan, execute, and scale campaigns across LinkedIn, Instagram, Facebook, and YouTube.
• Develop and manage influencer and performance marketing initiatives.
• Analyze campaign performance and optimize conversion funnels.
• Translate data insights into actionable growth strategies.

Skills

Performance marketing

SEO

Paid advertising

Social media growth

Analytics

Job description

We Are Hiring: Performance Marketing Specialist

Location: Work From Office

Employment Type: Full-Time

At Connect2Learn, we are committed to transforming learning experiences through innovation and measurable impact. We are currently seeking a Performance Marketing Specialist who can contribute to our growth by developing and executing data-driven marketing strategies.

Key Responsibilities:

• Drive high-quality lead generation through SEO and paid marketing campaigns
• Plan, execute, and scale campaigns across LinkedIn, Instagram, Facebook, and YouTube
• Develop and manage influencer and performance marketing initiatives
• Analyze campaign performance and optimize conversion funnels
• Translate data insights into actionable growth strategies

Required Qualifications:

• Minimum of 2 years of experience in performance marketing
• Strong understanding of SEO, paid advertising, and social media growth
• Analytical mindset with a focus on execution and results
• Ability to take ownership and work in a fast-paced environment

Why Join Connect2Learn:

• Opportunity to contribute to the growth of an emerging EdTech startup
• A work environment that encourages experimentation and innovation
• A role focused on delivering measurable and meaningful impact