Performance Marketing Specialist

Connect2Learn; Utah; On-site; USD 50,000 - 80,000; Full time

Job summary

Connect2Learn in Kolkata is seeking a highly analytical Performance Marketing Specialist to lead international lead generation, focusing on UK, USA, and ANZ markets. You will optimize paid campaigns and improve CPL, ROAS, and conversion rates.

The role offers end-to-end campaign ownership within a fast-paced EdTech startup, with opportunities for growth and hands-on experience with Google Ads, Meta Ads, and analytics tools.

Qualifications

• 1+ years in Performance Marketing.
• Experience with international lead generation (UK/USA/ANZ).
• Hands-on with Google Ads, Meta Ads and analytics tools.

Responsibilities

• Plan, execute and optimize paid campaigns across Google Ads and Meta Ads.
• Drive international lead generation for UK, USA and ANZ markets.
• Track CPL, ROAS and conversion rates; report performance insights.

Skills

1+ years performance marketing

International lead gen

Google Ads

Meta Ads

Analytics tools

Tools

Google Ads

Meta Ads

Analytics tools

Job description

Performance Marketing Specialist | Kolkata Location

Company : Connect2Learn

Location : Work From Office — Kolkata

Employment Type : Full-Time

Shift : Day shift

About Connect2Learn

Connect2Learn is a rapidly growing global EdTech organization that delivers high-quality online learning solutions to students across ANZ, UK, and USA markets.

Our focus is on building structured academic systems, ensuring measurable learning outcomes, and achieving scalable operational excellence.

At Connect2Learn, we promote a performance-driven culture that encourages ownership, innovation, and continuous growth while building a strong global education ecosystem.

Role Overview

We are seeking a highly analytical and result-driven Performance Marketing Specialist to lead and scale our international lead generation efforts.

This role is ideal for candidates with hands-on experience in targeting audiences in the UK, USA, and ANZ regions, preferably within the EdTech sector. You will play a crucial role in generating qualified leads, optimizing campaign performance, and contributing directly to business growth.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and other platforms
• Drive international lead generation with a focus on UK, USA, and ANZ markets
• Track and improve key metrics such as CPL, ROAS, and conversion rates
• Manage campaign budgets, bidding strategies, and scaling initiatives
• Conduct A/B testing for ad creatives, copy, and landing pages
• Implement and manage tracking tools, pixels, and analytics dashboards
• Collaborate with internal teams to enhance lead quality and conversion rates
• Analyze campaign performance and deliver data-driven insights and reports

Who Can Apply

• Minimum 1+ years of experience in Performance Marketing
• Proven experience in international lead generation (UK/USA/ANZ markets)
• Prior experience in EdTech or the education industry is preferred
• Strong understanding of digital funnels and paid marketing strategies
• Hands-on experience with Google Ads, Meta Ads, and analytics tools

What You’ll Gain

• Opportunity to work on global campaigns and international audiences
• Exposure to a fast-paced, performance-driven startup environment
• High ownership with direct impact on revenue growth
• Strong learning and career growth opportunities
• Collaborative and growth-oriented team environment

Why Join Connect2Learn

• Be part of a growing international EdTech organization
• Take on a high-impact role with end-to-end campaign ownership
• Work within structured processes and a performance-focused culture
• Access long-term career and leadership growth opportunities