Performance Marketing Lead — Growth & Analytics

Connect2Learn; Utah; On-site; USD 60,000 - 90,000; Full time

Job summary

Connect2Learn is seeking a Performance Marketing Specialist to drive growth through data-driven campaigns and measurable impact.

You will plan and execute SEO and paid media across LinkedIn, Instagram, Facebook, and YouTube, while collaborating on influencer initiatives and scalable growth programs. This role requires at least 2 years in performance marketing, a solid grasp of analytics, and a results-oriented mindset.

Qualifications

• 2+ years of experience in performance marketing.
• Strong understanding of SEO, paid advertising, and social media growth.
• Analytical mindset with a focus on execution and results.
• Ability to take ownership and work in a fast-paced environment.

Responsibilities

• Drive high-quality lead generation through SEO and paid marketing campaigns.
• Plan, execute, and scale campaigns across LinkedIn, Instagram, Facebook, and YouTube.
• Develop and manage influencer and performance marketing initiatives.
• Analyze campaign performance and optimize conversion funnels.
• Translate data insights into actionable growth strategies.

Skills

Performance marketing

SEO

Paid advertising

Social media growth

Analytics

Job description

Connect2Learn is seeking a Performance Marketing Specialist to drive growth through data-driven campaigns and measurable impact.

You will plan and execute SEO and paid media across LinkedIn, Instagram, Facebook, and YouTube, while collaborating on influencer initiatives and scalable growth programs. This role requires at least 2 years in performance marketing, a solid grasp of analytics, and a results-oriented mindset.