Performance Marketing Specialist

Educate 360; West Lafayette (IN); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

PTO

Medical plans

Dental plans

Vision plans

Life insurance (company-paid)

Disability insurance (company-paid)

401(k) matching

Job summary

Educate 360 is seeking a data-driven Performance Marketing Specialist to support the execution, optimization, and measurement of digital marketing programs across our brands, with a strong focus on paid media and support for email and lifecycle marketing. The ideal candidate will manage campaigns, analyze performance, and translate insights into actionable optimizations that generate leads and revenue.

Proficiency with Google Ads and analytics tools is preferred, and experience with A/B testing

Qualifications

• 3–5 years of hands-on digital marketing experience.
• Proven experience building, managing, and optimizing paid media campaigns with strong Google Ads knowledge.
• Experience building and deploying email campaigns within an ESP/CRM/marketing automation platform.
• Strong understanding of CPA, ROAS, CPC, CTR, lead volume, and revenue.
• Experience using web analytics tools such as Google Analytics.
• Strong analytical skills with the ability to translate data into actions.
• Experience with campaign testing and optimization.
• Attention to detail, organization, and ability to manage multiple campaigns.

Responsibilities

• Manage day-to-day execution and optimization of paid digital campaigns across Google Ads and other platforms.
• Build and launch campaigns aligned with objectives, budgets, audiences, offers, and strategies.
• Monitor pacing, analyze keywords, search terms, audiences, placements, and creative; implement optimizations.
• Build, QA, schedule, and deploy email campaigns supporting promotions, products, webinars, lead generation, and lifecycle marketing.
• Support email audience segmentation, list management, suppression criteria, tracking, and optimization.
• Develop and execute A/B tests across paid media, email, messaging, audiences, offers, and landing pages.
• Analyze cross-channel performance and translate data into actionable recommendations to improve leads, conversions, revenue, CPA, ROAS.
• Develop and maintain recurring performance reports and dashboards linking activity to outcomes.
• Maintain campaign tracking standards (UTMs, conversion tracking) and assist with measurement issues.
• Partner with content, creative, SEO, CRO, web, and marketing ops to coordinate campaigns and improve performance.
• Identify opportunities to improve campaign processes, efficiency, scalability, and overall marketing performance.

Skills

Performance marketing

Google Ads

Email campaigns

Google Analytics

A/B testing

Data analysis

Cross-channel analysis

Tools

Google Tag Manager

Looker Studio

GA4

Job description

About Educate 360

Educate 360 is a family of specialized brands with a joint mission: to help individuals and organizations gain the skills needed to thrive in today’s technology-led and innovative-driven economy. Educate 360 develops integrated solutions across brands to achieve enterprise customers’ learning & development goals in Management & Leadership, Data Science, and IT skills. With locations across the U.S. and Europe, we have brought our instructor-led and on-demand training, coaching, and consulting to numerous individuals and organizations.

Description

About Educate 360

Educate 360 is a family of specialized brands with a joint mission: to help individuals and organizations gain the skills needed to thrive in today’s technology-led and innovative-driven economy. Educate 360 develops integrated solutions across brands to achieve enterprise customers’ learning & development goals in Management & Leadership, Data Science, and IT skills. With locations across the U.S. and Europe, we have brought our instructor-led and on-demand training, coaching, and consulting to numerous individuals and organizations.

Role Summary

We’re looking for a data-driven Performance Marketing Specialist to support the execution, optimization, and measurement of digital marketing programs across Educate 360’s portfolio of brands.

This role will have a strong focus on paid media while also supporting email and lifecycle marketing, testing, reporting, and conversion optimization. The ideal candidate is a hands‑on marketer who is comfortable managing campaigns, analyzing performance, identifying opportunities for improvement, and turning strategy into effective marketing programs that drive leads and revenue.

Main Responsibilities

• Manage the day-to-day execution and optimization of paid digital campaigns across Google Ads and other advertising platforms, including paid social
• Build and launch campaigns aligned with established business objectives, budgets, audiences, offers, and marketing strategies
• Monitor campaign pacing and performance, analyze keywords, search terms, audiences, placements, and creative, and implement optimizations to improve results
• Build, QA, schedule, and deploy email campaigns supporting promotions, products, webinars, lead generation, and lifecycle marketing initiatives
• Support email audience segmentation, list management, suppression criteria, campaign tracking, and optimization
• Develop and execute A/B tests across paid media, email, messaging, creative, audiences, offers, and landing page experiences
• Analyze cross-channel performance and translate data into actionable recommendations that improve leads, conversions, revenue, CPA, and ROAS
• Develop and maintain recurring performance reports and dashboards that connect marketing activity to business outcomes
• Maintain campaign tracking standards, including UTMs and conversion tracking, and assist with troubleshooting measurement issues
• Partner with content, creative, SEO, CRO, web, marketing operations, and other teams to coordinate campaigns and improve performance
• Identify opportunities to improve campaign processes, efficiency, scalability, and overall marketing performance

Requirements

• 3–5 years of hands‑on digital or performance marketing experience
• Demonstrated experience building, managing, and optimizing paid media campaigns, with strong working knowledge of Google Ads
• Experience building and deploying email campaigns within an email service provider, CRM, or marketing automation platform
• Strong understanding of digital marketing metrics including CPA, ROAS, CPC, CTR, conversion rate, lead volume, and revenue
• Experience using web analytics and reporting tools such as Google Analytics
• Strong analytical skills with the ability to interpret performance data and translate findings into actionable recommendations
• Experience with campaign testing and optimization
• Strong attention to detail, organizational skills, and ability to manage multiple campaigns and priorities simultaneously
• Ability to work independently within established strategies while proactively identifying opportunities for improvement

Helpful But Not Required

• Experience with Meta Ads, LinkedIn Ads, Microsoft Ads, YouTube, or other paid advertising platforms
• Experience with marketing automation, audience segmentation, nurture programs, or lifecycle marketing
• Familiarity with GA4, Google Tag Manager, Looker Studio, or similar analytics and reporting platforms
• Experience with conversion rate optimization and landing page testing
• Experience supporting B2B and B2C programs, multiple brands, or multiple product lines

Why Educate 360?

We believe that great ideas emerge when people collaborate in an environment where thoughts and perspectives can be freely shared. Effective teamwork happens when every member feels empowered, valued, and respected. We are committed to fostering a culture where everyone is accepted, included, and encouraged to contribute in meaningful ways.

Benefits:

• Paid Time Off (PTO)
• Medical plans
• Dental plans
• Vision plans
• 100% company-paid Life insurance
• 100% company-paid Disability insurance
• Generous 401(k) matching program

Equal Opportunity Employer:

Educate 360 is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, age, marital status, national origin, citizenship status, disability, or veteran status.