Head of Marketing

Openkrill

United States

Remote

USD 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Flexible hours

Remote position

Vacation & sick leave

Co-working space allowance

Finance/accounting support

Employee referrals

Learning activities & talks

Reading club & library access

Job summary

Eleken, a UI/UX design agency, seeks a senior marketing leader to own the marketing direction and link work to revenue. You will manage a small team of SEO/content specialists, set priorities, and drive data-driven decisions while operating remotely from Ukraine.

You will own lead generation through SEO/content, test new channels like webinars and ABM, and report progress directly to the CEO. Flexible hours and full remote work are offered.

Qualifications

5+ years of marketing experience, not necessarily all in a leadership role.
Experience leading a marketing team and setting direction.
Strong analytical skills with data-driven decision making.
Research mindset to understand product, clients, and market.
Ability to navigate ambiguity and define first steps.
Experience in B2B/enterprise marketing is a plus.
Fluent reading/writing English; no direct client-facing talk required.
Experience with SEO/content marketing as a primary lead channel.

Responsibilities

Lead the marketing team (SEO, content, SMM) and set priorities.
Own lead volume and conversion metrics from SEO/content channels.
Turn open-ended problems into measurable outcomes for the team.
Research market, clients, competitors, and product to guide decisions.
Test and roll out new lead generation channels (paid, webinars, ABM).
Bring in specialists as needed and report progress to the CEO.

Skills

Marketing leadership

Team management

Analytical mindset

Data-driven decisions

B2B / Enterprise marketing

English proficiency

SEO/content marketing

Job description

Team: Marketing Department Location: Remote, Ukraine Employment Type: Full-time

Why Join ElekenAt Eleken, people are trusted to own their work and make meaningful decisions. This role is a chance to not just execute someone else's brief, but to actually set the direction for the marketing function and see a direct line between your work and the company's revenue.

About the CompanyEleken is a UI/UX design agency specializing in SaaS products. The company operates on a subscription-based model, providing dedicated design teams integrated into client workflows, focused on user-centered design that helps businesses scale and succeed.

Required Skills & Experience

Overall marketing experience of roughly 5+ years (not necessarily all of it in a leadership role)
Experience managing a marketing team — able to set direction and define tasks, not just execute ones already handed to you
Strong analytical skills: comfortable with numbers, understands funnel economics, makes decisions based on data rather than abstractions
A research-driven, analytical mindset — willing to dig independently into context (product, clients, business processes, competitors, market) until a problem actually makes sense
Comfortable with ambiguity: able to take on open-ended problems with no ready-made solution and define the first steps yourself
Background in a B2B service business (an agency of 100+ people) or in enterprise-segment marketing (account-based marketing, working with funnels for large clients) is a strong plus
English — confident reading and writing (spoken English is not critical; the role has no direct client-facing communication)
Experience with SEO/content marketing as a primary lead generation channel

Nice to Have

Experience in design agencies or adjacent IT service companies
Experience launching or scaling new channels — paid advertising, webinars, LinkedIn ABM
Understanding of how SEO and search are evolving under the influence of LLMs/AI

Main Responsibilities

Manage the marketing team (SEO specialist, content writers, SMM specialist) and set its direction and priorities
Own the key metric — the volume and conversion of leads into contracts — with a focus on improving the effectiveness of the main channel (SEO/content)
Turn open-ended problems into concrete, measurable outcomes for the team
Research the market, clients, competitors, and the company's own product to make informed decisionsоз
Test and roll out new lead generation channels (paid ads, webinars, ABM) where the economics justify it
Bring in a technical specialist or business analyst as needed to execute initiatives
Report directly to the CEO on results and progress

What We Offer