Head of Marketing

Alt Legal; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

A forward-thinking company, Alt Legal, is seeking a Head of Marketing to expand its customer base through innovative marketing strategies. This pivotal role involves leading marketing initiatives, utilizing data-driven decisions, and collaborating closely with various internal teams to drive revenue growth.

Qualifications

• 10+ years of experience in B2B SaaS marketing.
• Proven track record of measurable marketing success.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute growth marketing strategies.
• Create demand generation engines using data-driven marketing.
• Collaborate with internal teams to support pipeline goals.

Skills

B2B SaaS marketing

product marketing

growth marketing

demand generation

data analytics

communication

project management

Tools

Hubspot

Salesforce

Wordpress

Job description

Alt Legal is a forward-thinking company changing how trademark professionals manage global intellectual property. Trusted by over 1,000 global law firms, IP boutiques, and Fortune 100 companies, our platform automates and simplifies IP management, helping legal professionals efficiently handle filings, manage deadlines, and identify infringement. Managing millions of filings, Alt Legal is recognized as one of the most respected trademark companies in the IP world. Our mission is to make trademark professionals' lives easier through powerful automation, integrated tools, and exceptional customer service.

Job Description

We're seeking an exceptional B2B growth marketing leader to help expand Alt Legal's customer base of law firms and companies. As Head of Marketing, you'll report directly to the CEO and take full ownership of our growth strategy. You'll develop and execute marketing plans that support new customer acquisition and drive revenue growth across multiple channels with decisions that are rooted in data.

You'll collaborate closely with the Sales Team, Head of Community, Content Specialist, Support Team, and external contractors. You should be equally comfortable crafting and executing marketing initiatives as you are delegating and managing projects. This is a pivotal role at a critical time in Alt Legal's growth, and we're ready to invest in the marketing function to ensure its success.

You'll have an immediate and meaningful impact, with significant opportunities for leadership as the team expands.

Your specific responsibilities:

• Develop and execute on demand generation and growth marketing strategy across multiple channels, including digital ads, SEM, email campaigns, partnerships, and more.

• Create a full-funnel, demand- and lead- generation engine using account-based marketing and other data-driven marketing techniques.

• Collaborate with internal teams to assist with current strategies and develop future plans (including new product launches.)

• Partner with Customer Success, Sales, and Operations teams to support pipeline goals.

• Continuously measure, analyze, and report on campaign effectiveness, using data to optimize and iterate

• Work closely with our content specialist to ensure our content reinforces our SEO strategies.

• Strengthen Alt Legal's brand identity as the industry standard in trademark management

• Implement organic social media and PR strategy to position our executives as thought leaders.

• Define, track, and communicate key marketing KPIs on a weekly and monthly basis

What we'd like to see in the ideal candidate:

• 10+ years of experience in B2B SaaS marketing, with a focus on product marketing, growth marketing, or demand generation
• Proven track record of delivering measurable marketing success
• Experience in legal tech, law firm marketing, or in marketing to regulated professional audiences (e.g., financial or medical fields)
• Startup and growth-stage experience strongly preferred
• Team leadership and project management experience, including working with both internal staff and contractors
• Data-savvy and experienced in leveraging analytics to drive strategy
• Familiarity with Hubspot, Salesforce, Wordpress, and other marketing tools
• Keen attention to detail
• Strong written and verbal communication skills
• Ability to manage multiple and sometimes conflicting priorities
• Commitment to team cooperation and culture
• Willingness to dig in and complete tasks
• Good sense of humor

Why Alt Legal

Alt Legal is a customer-obsessed, forward-thinking company that believes great technology should simplify and empower. Our mission is to transform intellectual property management through intuitive automation and exceptional service. We're proud to support over 1,000 global law firms and companies—and even more excited about the growth potential ahead of us.

We're a collaborative, kind, and diverse team that thrives in open, inclusive, and positive environments. We believe that a variety of perspectives leads to better ideas and stronger outcomes. Founded on the values of innovation, simplicity, and support, we ensure that every team member can grow while making meaningful contributions. Alt Legal is LGBTQ+ friendly, and we enthusiastically encourage individuals of all backgrounds to apply.

How to Apply

If you're interested, you should submit your application via Breezy [https://alt-legal.breezy.hr/p/8da416119d6e-head-of-marketing] with a resume in PDF and a short statement explaining your specific interest in this role as well as why you'd like to join the Alt Legal team (2-3 sentences). If you have any marketing materials (blog posts, articles, sales collateral, etc.) that you've authored or created, we'd love to see some samples too. We will review applications on a rolling basis.