Head of Marketing

The Sage Group; United States; Remote; USD 168,000 - 192,000; Full time

Job summary

A leading company is seeking a Head of Marketing to drive multi-channel demand generation in the B2B tech sector. The role requires strategic development of marketing initiatives to enhance lead generation efforts and brand identity. The ideal candidate will possess significant experience in B2B marketing, particularly in offshore software development projects, showcasing strong analytical and leadership capabilities.

Qualifications

• 10+ years in B2B marketing with offshore software development experience.
• 5+ years in a senior B2B marketing role.
• Expertise in demand generation strategies and marketing automation.

Responsibilities

• Develop and execute a lead generation-focused marketing strategy.
• Leverage digital marketing to drive high-quality leads.
• Collaborate with sales and operations teams for lead generation initiatives.

Skills

Strategic thinking

Analytical skills

Communication skills

Leadership abilities

Tools

Google Analytics

Hotjar

Amplitude

Job description

One of The Sage Group’s clients is looking for a Head of Marketing, strong with multi-channel demand generation, accustomed to providing excellent ROI results in the B2B tech space as a player/coach, and experienced at marketing offshore software development projects. Client is a full-cycle service provider that builds software R&D offices for US product tech companies in Eastern Europe and Latin America.

Responsibilities:

• Develop and execute a lead generation-focused marketing strategy;
• Collaborate with the executive team to align marketing efforts with overall business objectives;
• Identify and capitalize on market trends, competitor insights, and customer needs;
• Strengthen the company's brand identity to support lead generation efforts and ensure consistent messaging across all channels;
• Leverage digital marketing channels to drive high-quality leads;
• Use analytics and performance metrics to refine strategies and report on key marketing KPls, with a focus on lead generation outcomes;
• Collaborate closely with the Marketing Lead on strategy implementation;
• Partner with cross-functional teams, including sales and operations, to ensure seamless execution of lead generation initiatives.

Requirements:

• 10+ years in B2B marketing, with experience marketing offshore software development projects;
• 10+ years leading multi-channel demand generation B2B tech marketing strategies, marketing automation, and pipeline management working closely with sales;
• 5+ years in a senior player/coach B2B marketing role in tech
• Experience in AB testing and working with analytics tools like Google Analytics, Hotjar, Amplitude and/or others;
• Expertise in creating compelling and consistent messaging for target audiences;
• Strong strategic thinking, analytical, and decision-making skills;
• Exceptional communication and leadership abilities;
• Experience managing budgets and optimizing marketing ROI;

Location: 100% remote in the USA, but must live in central or eastern time zones, with occasional travel to the Bay Area.

Compensation: base salary $168-192k plus bonus and stock options

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Staffing and Recruiting

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