Head of Marketing

Blue Lake Consulting Group; United States; Remote; USD 130,000 - 200,000; Full time

Job summary

A leading company in CDN services is seeking a Head of Marketing to own and implement strategic marketing initiatives. This role requires significant experience in demand generation and brand building, aiming to position the organization as a dominant player in the industry. The selected candidate will work in a fully remote capacity, with responsibilities including team management and alignment with sales leadership, impacting revenue growth.

Benefits

Competitive salary and annual bonus structure

Full suite of health benefits

Unlimited paid time off

Quarterly in-person meetings

Annual work from home budget

Qualifications

• 7-8 years of marketing experience; 3 years in CDN preferred.
• Hands-on experience with various digital marketing strategies.
• Strong analytical skills and data-driven decision-making.

Responsibilities

• Develop and execute B2B marketing strategies for the CDN industry.
• Lead demand generation through various digital marketing channels.
• Manage cross-functional teams and drive brand positioning.

Skills

B2B marketing

demand generation

brand building

SEO

content marketing

Education

Bachelor's degree in Marketing or related field

Job description

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Head of Technical & Executive Search, Blue Lake Consulting Group

On behalf of our client, a global provider of Content Delivery Network (CDN) services, helping businesses optimize digital experiences with speed, security, and reliability, we are seeking a

Head of Marketing to bea strategic yet hands-on marketing leader with deep experience in CDN services. This role requires someone who can own and implement the marketing strategy while executing key initiatives, ensuring strong market positioning and demand generation. The effectiveness of this individual will be defined by their ability to build a cohesive team, shape our brand and drive demand that positions the organization as a dominant player in the CDN industry. The chosen professional will be the architect of a cohesive growth marketing plan with an emphasis on customer retention and Account-based Marketing (ABM) in conjunction with sales leadership to grow revenue and profitability.

Job Location:

• This position is US-based and fully remote that would have ideal office within EST or CST time zones. Occasional travel domestically and internationally should be expected.

Key Priorities:

• Develop and execute a B2B marketing strategy tailored to the CDN industry.
• Build and shape the brand identity, messaging, and positioning.
• Drive demand generation through digital marketing, content marketing, SEO, GEO, and paid media.
• Create compelling content, case studies, and thought leadership to position the company as an industry high-performer and thought-leader.
• Lead product marketing efforts, translating technical features into business benefits.
• Own marketing analytics, measuring campaign effectiveness and optimizing ROI.
• Organize and manage the company’s presence at industry events, conferences, and trade shows to maximize visibility and engagement.
• Lead and manage the Business Development Representative(s) as well as other additional resources driving appointments and sales inquiry.
• Manage PR, social media, and partnerships to enhance brand awareness.
• Work cross-functionally with sales, product, and engineering teams to align marketing with business goals.

Experience & Competencies:

• Minimum of 7-8 years marketing experience with at least 3 years at a CDN provider in marketing or product management capacity.
• Proven track record in B2B marketing, demand generation, and brand building.
• Hands-on experience with SEO, GEO (AI), PPC, content marketing, and digital campaigns.
• Ability to craft compelling messaging that resonates with business audiences.
• Strong data-driven mindset, using analytics to guide decisions.
• Experience working in fast-paced, growing companies where agility is key.
• Excellent leadership and communication skills.
• Experience in event planning, trade show management, and industry networking.

Why Join Us ?

• Opportunity to shape the brand and marketing strategy from the ground up.
• Work in a fast-growing company at the forefront of CDN and digital experience.
• Hands-on, high-impact role with direct influence on growth.
• Competitive salary and annual bonus structure.
• Full suite of health benefits and free dental/vision/LTD/STD insurance.
• Generous 401k contribution matches.
• Unlimited paid time off and all federal holidays.
• Fully remote work environment to allow for work-life balance.
• Quarterly in person meetings at different US and international destinations
• Semi-annual company retreats, internet and UberEATS allowances.
• Annual work from home budget.
• Collaborative and innovative team culture.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting, Technology, Information and Media, and Telecommunications

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