Head of Marketing

Credo AI; United States; Remote; USD 200,000 - 220,000; Full time

Job summary

An innovative firm is seeking a Head of Marketing to lead their efforts in scaling revenue and establishing category leadership in AI governance. This role involves building a high-performing marketing function, driving go-to-market strategies, and collaborating across teams to enhance customer engagement. You will shape the brand narrative, develop compelling messaging, and create impactful marketing programs that resonate with stakeholders. If you are passionate about AI and have a proven track record in B2B marketing, this is your chance to make a significant impact in a rapidly growing company dedicated to responsible AI development.

Benefits

Health, dental, and vision coverage

Ergonomic benefit for home office

Co-working space coverage

Unlimited PTO

Generous parental leave

401(k) plan for employees

Qualifications

• 10+ years in B2B enterprise SaaS marketing, including startup experience.
• Strong AI fluency or ability to ramp up in emerging technologies.

Responsibilities

• Drive marketing-sourced pipeline growth with targeted demand gen.
• Build and mentor a high-performing marketing team.

Skills

B2B enterprise SaaS marketing

AI fluency

Marketing analytics

Revenue forecasting

Sales enablement

Persona research

Customer journey mapping

Data-driven decision making

Job description

About Credo AI

Credo AI is a venture-backed company on a mission to empower organizations to responsibly build, adopt, procure and use AI at scale. Credo AI has built a pioneering platform for context-driven AI governance, AIrisk assessment and compliance (to regulations like the EU AI Act and standards like NIST AI RMF, ISO 42001 etc) to ensure compliant, fair, and auditable development and use of AI. Our goal is to move responsible AI development from an “ethical” choice to an obvious one-by ensuring AI’s benefits are universally accessible while addressing the full spectrum of its risks. We aim to do this both by making it easier for organizations to integrate responsible AI Governance practices into their AI development and by collaborating with regulators/policymakers to set up appropriate ecosystem incentives. Founded in 2020, Credo AI has been recognized as a one of theMost Innovative Companies of 2024 by Fast Company, a Technology Pioneer by the World Economic Forum, named to the CBInsights' AI 100 List and World's Most Promising Startups list, and included in Fast Company’s Next Big Thing in Tech and Intelligent Applications Top 40 by Madrona, Goldman Sachs, Microsoft and Pitchbook.

What we are looking for

We're looking for a Head of Marketing to help us scale revenue, expand our enterprise footprint, and own the AI governance category we’ve created. You'll lead and build a high-performing marketing function that drives the enterprise pipeline, amplifies our category leadership, and aligns tightly with Sales, Product, Advisory Services and Customer Success to drive go-to-market alignment and customer obsession across the company. You’ll also be instrumental in shaping how Credo AI shows up in the market—across brand, demand, product marketing, content, and partnerships.

What you’ll build and lead

Go-To-Market Acceleration

• Drive marketing-sourced pipeline growth with precision-targeted demand gen and account-based marketing (ABM).

• Partner with Sales and Product to shape GTM motions that drive conversion across complex enterprise cycles.

• Provide Sales with enablement materials, including but not limited first call decks, product & services one-pagers, and competitive battle cards.

• Own forecasting, pipeline attribution, CAC/LTV modeling, and marketing performance dashboards.

Category Leadership & Brand

• Evolve and scale Credo AI’s narrative as the leader in AI governance.

• Amplify the voice of our founders, customers, and ecosystem through world-class thought leadership.

• Own brand integrity and expansion across digital, media, analyst, and field channels.

Product & Partner Marketing

• Translate a deeply technical product into clear, compelling messaging for enterprise stakeholders (AI, Legal, Risk, IT).

• Work with Sales, Product & Advisory to build clear messaging and sales enablement materials around Credo AI’s product offerings, Advisory services, offering, value & industry best subject matter expertise

• Build and execute co-marketing programs with global partners to reach best-fit customers.

• Develop enablement content and tools that empower Sales to win consistently.

Team & Culture

• Build and mentor a high-performing marketing team (content, demand gen, comms, ops, PMM).

• Foster a culture of experimentation, data-driven decision-making, and shared ownership of GTM outcomes.

• Operate with high empathy and influence across Sales, Product, and CS.

Expertise and experience in

• 10+ years in B2B enterprise SaaS marketing, including early-stage startup experience.

• Strong AI fluency or a deep desire and ability to ramp up quickly in emerging technologies like foundation models, LLMs, and agents.

• Proven ability to scale marketing from Series A to Series B/C in complex, multi-stakeholder sales environments.

• Proven ability to market advisory services (stand alone) or advisory services leading to platform conversion.

• Adept at navigating ambiguity, building systems from scratch, and scaling what works.

• Data driven and outcome oriented- Skilled at marketing analytics, revenue forecasting, and attribution modeling.

• Proven success partnering with Sales, Product, Advisory and CS to drive unified messaging, campaigns, and customer journeys.

• Passionate about sales enablement, persona research, and closing the gap between strategy and execution.

• Relentless focus on targeting best-fit customers who drive long-term value and retention.

• Fluent in the voice of customer research and competitor analysis, and how to apply both to go-to-market motion.

• You thrive in the messiness of building something new—and you know how to set up for scale without over-engineering.

• You roll up your sleeves as easily as you think big, and have a growth mindset to be able to learn from others in the company.

Compensation

The expected base salary range for this position is $200,000-$220,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the specified location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Location & Remote Culture

While this is a remote role and we're a fully distributed team, we routinely meet up in-person. We support individual members to coordinate in-person coworking whenever possible, and organize company-wide offsites multiple times a year. At Credo AI we value diversity, equity, and inclusion as core principles in our work environment, and the development of our product offerings, and we have implemented initiatives to foster and support these values.

Credo AI Benefits & Perks

• Competitive Salary and Equity

• Health: We offer health, dental, and vision coverage. We also offer an ergonomic benefit to cover the costs of equipment to help staff stay healthy while working, both in the office and at home.

• Coworking: We will cover the cost of co-working spaces like WeWork and in-person meetups.

• Unlimited PTO: Credo AI has unlimited time off to support our employees

• Generous Parental Leave: We offer up to 12 weeks of paid parental leave.

• 401(k) plan for employees (US only)