Founding Marketing Lead

ProjectDiscovery; United States; Remote; USD 180,000 - 220,000; Full time

Job summary

An innovative security company is seeking a Founding Marketing Lead to shape their marketing strategy from the ground up. This role offers a unique opportunity to leverage the company's open-source success into a sustainable growth trajectory. You'll be responsible for defining the value proposition, creating compelling content, and leading event strategies to enhance brand presence. Join a passionate, globally distributed team dedicated to revolutionizing application security while enjoying the flexibility of a remote work environment. If you're ready to make a significant impact in a fast-paced startup, this role is for you.

Benefits

Competitive equity option plan

Platinum-tier health insurance

401(k) with company match

Flexible paid time off

$1,000 home office stipend

Learning and education allowance

Qualifications

• Experience as the first marketing hire in a cybersecurity startup.
• Ability to translate technical capabilities into business value.

Responsibilities

• Build and execute the marketing strategy from the ground up.
• Create high-quality content to drive user education and conversion.

Skills

Marketing Strategy

Content Creation

Data Analysis

Event Management

Account Based Marketing

Education

Bachelor's Degree in Marketing or Related Field

Tools

LinkedIn

Reddit

Webinar Platforms

Job description

About ProjectDiscovery

ProjectDiscovery is an open-source powered security company with a mission to democratize security. We specialize in detecting new, exploitable vulnerabilities and misconfigurations so they can be remediated before hackers exploit them. Leveraging one of the largest open-source security communities in the world, we host contributions from some of the sharpest ethical hackers and bug bounty hunters to our 20+ open-source projects. Our projects have earned us over 80k GitHub stars, with tools like Nuclei and httpx standing out as some of the fastest-growing in the world.

We recently expanded our offerings with the launch of ProjectDiscovery Cloud Platform, combining our most popular tools into a single, hosted service designed for enterprise use cases. This platform seamlessly integrates asset management, vulnerability detection, cloud security tooling, and unique remediation capabilities to continuously safeguard your external perimeter.

Our tightly-knit, passionate team of ~35 is globally distributed, encouraging members to work from anywhere in the world. With total funding of over $25M, we're poised to revolutionize the application security market and are on the lookout for driven and talented individuals to join our mission.

→ projectdiscovery.io

→ ProjectDiscovery GitHub

We’re looking for a Founding Marketing Lead to join the go-to-market team at ProjectDiscovery. This is a rare chance to design our entire marketing engine from the ground up: positioning, programs, and pipeline. Our open source traction is rapidly expanding into paid adoption, and we’re ready to bring on a senior marketer who can help us convert that momentum into sustained growth.

This is a foundational role on a lean, fast-moving team, so you’ll build new processes, wear multiple hats, and directly influence revenue. The position is remote within the United States.

What you will do

• Build and execute our marketing strategy from the ground up
• Define and own our value proposition, positioning, and messaging across the company
• Create high-quality content like sales collateral, customer case studies, blogs, videos, and webinars that educate users and drive conversion
• Partner with sales to develop talk tracks, outreach materials, and inside sales collateral that support pipeline growth
• Lead our event strategy including industry conferences, co-marketing with partners, and customer dinners
• Run both paid and organic campaigns across LinkedIn, Reddit, newsletters, and other channels to generate leads
• Own marketing-sourced pipeline targets in collaboration with SDRs and any external demand partners
• Work with analysts like Gartner and Forrester to shape market perception and support enterprise sales
• Support community and open source growth

Who you are

• A self-starting product or content marketer who has been the first marketing hire at a cybersecurity startup with fewer than 50 people
• Experienced with go to market across product, sales, and content
• Strong at translating technical capabilities into business value
• Comfortable writing, editing, and producing both long form and short form content
• Data-driven and experiment-minded, with a track record of hitting pipeline goals
• Familiar with the vulnerability management or AppSec space (preferred but not required)
• Based in the United States

Bonus if you

• Have run account based marketing campaigns that paired SDRs with personalized content
• Have executed event strategies that turned conference presence into pipeline
• Have worked with analyst firms to shape company positioning in formal reports
• Are active in the cybersecurity marketing community
• Have supported community-driven or open source developer tools

ProjectDiscovery compensation and benefits

On target earnings: $180,000 to $220,000 for U.S. employees, depending on experience. International compensation aligned to local market data

Competitive equity option plan

Platinum-tier health insurance with 100% premium coverage

401(k) with company match

Flexible paid time off

$1,000 home office stipend

Learning and education allowance

Note: Band level and salary range are finalized through interviews, a review of experience, and parity with existing team members. Compensation for non-U.S. employees is based on geo-adjusted bands.

Working with a Global Team:Work at ProjectDiscovery is not about working from nine to five; rather, it is about embracing the remote lifestyle that allows for a healthy balance of work and living. We are about getting the work done, not clocking-in and clocking-out, allowing you to incorporate the work into your day instead of squeezing your life around your work. We partner very well across more than 15 time zones on 5 continents, and we are just getting warmed-up in our growth. Overall, there is freedom in being remote, and we embrace that with an equal focus on work and life.

EEO Disclaimer:
ProjectDiscovery provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
ADA Disclaimer:

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.