Chief Marketing Officer

BetSmart; United States; Remote; USD 150,000 - 450,000; Full time

Job summary

An innovative company is seeking a Chief Marketing Officer to redefine sports betting through advanced data science and creative storytelling. This role involves crafting a full-funnel marketing strategy, driving customer acquisition, and building a high-performing team. The ideal candidate will have extensive experience in digital marketing, brand management, and a passion for sports and technology. Join a fast-paced environment where your contributions will significantly impact the company’s trajectory and help shape the future of sports betting.

Benefits

Equity Ownership

Performance Incentives

Flexible Work Environment

Creative Ownership

Collaborative Culture

Qualifications

• 7+ years in marketing leadership roles, ideally in high-growth startups.
• Proven track record of building brands and scaling customer acquisition.

Responsibilities

• Own and evolve BetSmart’s brand identity and storytelling.
• Develop and execute a data-driven growth marketing plan.

Skills

Digital Marketing

Data Analysis

Brand Management

Performance Marketing

Team Leadership

Storytelling

SEO

Social Media Marketing

Education

Bachelor's Degree in Marketing or related field

MBA or advanced degree

Tools

Google Analytics

Figma

Meta/Google Ads Manager

Job description

This range is provided by BetSmart. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $450,000.00/yr

Direct message the job poster from BetSmart

Founder & CEO, BetSmart | AI/ML in Sports Betting

Job Title: Chief Marketing Officer (CMO)

Location: Remote (with optional hybrid flexibility depending on location)

Type: Full-Time

Compensation: Competitive base + equity + performance incentives

About BetSmart

BetSmart is redefining the future of sports betting through design-forward thinking, advanced data science, and thesis that resonates. We’re a fast-moving team blending analytics, technology, and creativity to build a smarter, more intuitive sports betting experience. Now, we’re looking for a Chief Marketing Officer to lead our brand, growth, and communication strategy, someone who thrives on building bold narratives, scaling user acquisition, and delivering results in a fast-paced startup environment.

The Role

As CMO, you’ll be responsible for crafting and executing a full-funnel marketing strategy that establishes BetSmart as a category-defining brand. You’ll drive customer acquisition and retention, own our messaging and positioning, and build a high-performing team to scale both B2C and B2B growth initiatives.

We are seeking a marketing leader who blends strategic clarity, creative instinct, and a deep understanding of performance marketing who is extremely excited about the prospect of working at the intersection of sports, technology, and data.

What You’ll Do

Brand Leadership

• Own and evolve BetSmart’s brand identity, voice, and storytelling across all channels.

• Build a high-impact visual and content strategy that aligns with company goals.

• Collaborate with product, design, and leadership to ensure brand consistency across user experiences.

Growth & Acquisition

• Develop and execute a data-driven growth marketing plan across paid, organic, influencer, and partnership channels.

• Lead campaign development and optimize performance through continuous iteration.

• Oversee conversion funnels, user segmentation, and ROI-focused experimentation.

• Guide the development of compelling content, marketing assets, and communication materials that make complex data products engaging and understandable.

• Lead cross-functional content initiatives across web, email, social, and PR.

• Build and manage a high-performing, multidisciplinary marketing team.

• Foster a collaborative, results-oriented culture that balances creativity and execution.

• Align marketing goals with company OKRs and report directly to the CEO.

Partnerships & Ecosystem Engagement

• Establish strategic partnerships with media, influencers, and other relevant platforms in the sports and gaming space.

• Act as a thought leader for the brand in public forums, interviews, and keynotes.

What You Bring

Experience

• 7+ years in marketing leadership roles, ideally in high-growth startups, fintech, gaming, or consumer tech.

• Proven track record of building brands and scaling customer acquisition through full-funnel strategies.

• Experience managing multidisciplinary teams across brand, performance, content, and partnerships.

• Demonstrated success in building brands and acquiring users through digital and integrated campaigns.

Skills

• Deep knowledge of digital marketing channels (SEO, paid media, lifecycle, social, influencer, affiliate, etc.).

• Strong eye for design and storytelling, with an ability to simplify and elevate messaging.

• Data-savvy: understands how to measure, optimize, and communicate marketing performance.

• Familiar with tools like popular CRMs, Google Analytics, Figma, Meta/Google Ads Manager, and modern SEO tools and martech stacks.

Mindset

• Bold, strategic thinker with a bias for action.

• Curious, experimental, and constantly learning.

• Inspiring leader who can attract, coach, and retain top marketing talent.

• Passion for sports, culture, technology — and the opportunity to build something from the ground up.

Why Join BetSmart?

• Creative Ownership: Build and lead a marketing function from the ground up, shaping the voice and vision of a category-challenger brand.

• Fast-Paced Innovation: Work at the intersection of machine learning, behavioral design, and predictive analytics in sports.

• High Autonomy: Join a flat, nimble team that values great ideas, regardless of title or tenure.

• Aligned Incentives: Competitive salary, equity ownership, and real impact on company trajectory.

• Smart, Mission-Driven People: Collaborate with experts in data science, product, and storytelling — all united by a desire to build the future of sports betting.

How to Apply

• Send us your resume, a quick note on why you're excited about BetSmart, and 1–2 examples of past campaigns or initiatives you’ve led that you're proud of. If possible you can share why they worked — and what you'd do differently today. Please share with us some of your top prioritiesin your first 90 days at BetSmart.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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