Chief Marketing Officer

BADRI Management Consultancy; United States; Remote; USD 150,000 - 250,000; Full time

Job summary

A leading AI-powered telehealth platform seeks a Chief Marketing Officer to drive DTC growth and oversee marketing strategies. This remote role requires expertise in scaling consumer health brands, focusing on metrics, and leading a high-performing team. Join a rapidly growing company with a mission to address hormone imbalance and improve lives.

Benefits

Competitive compensation

Strong equity

Co-founder role

Remote-first culture

Qualifications

• 7+ years in DTC marketing, preferably in health & wellness.
• Proven success in scaling a DTC brand to $20M–$100M annually.

Responsibilities

• Own DTC growth strategy across multiple channels.
• Lead performance marketing with a focus on CAC efficiency.

Skills

DTC marketing

Analytical intelligence

Emotional intelligence

Tools

Meta

Google

TikTok

Email/SMS

Job description

Thrivelab was founded by Joshua Host after a serious biking accident revealed the healing potential of bioidentical hormone replacement therapy (BHRT). Although physically healed, Joshua faced significant cognitive issues, including difficulty with basic math. Conventional treatments failed to help until he read an article by Harvard Medical School about using BHRT for traumatic brain injuries. After 30 days of treatment, he felt restored to his former self.

Inspired, Joshua became passionate about addressing the widespread hormone imbalance epidemic caused by environmental toxins, stress, diet, and lifestyle. To make hormone therapy personalized, accessible, affordable, and convenient, he founded Thrivelab in 2020.

Since then, Thrivelab has assembled a team of board-certified providers following evidence-based protocols. The company offers innovative hormone and testosterone balancing programs and natural products for bioidentical hormone replacement therapy, aiming to alleviate age-related symptoms and restore vitality.

Job Description

This is a remote position.

Thrivelab is a leading AI-powered telehealth platform dedicated to solving hormone imbalance, an often overlooked epidemic affecting millions. We integrate hormone health, nutrition coaching, diagnostic labs, online pharmacy, and our proprietary AI diagnostic engine to deliver personalized, effective care at scale.

We are the #2 women’s clinic in the U.S., boasting over 1,000 five-star Trustpilot reviews, EBITDA profitability, nationwide insurance contracts, a proprietary dataset with over 250,000 patient interactions, and a plan to reach $100M in revenue.

The Role: Chief Marketing Officer (CMO)

We seek a DTC growth hacker experienced in scaling 8- or 9-figure consumer health brands. You excel at reducing CAC, increasing LTV, and creating converting content. You think in funnels, metrics, and messages, leading with both analytical and emotional intelligence. You will shape the brand, define our category, lead customer acquisition, and oversee our performance and creative teams.

Remote Position (U.S.-based preferred, flexible time zones: PST, CST, EST)

Responsibilities

• Own DTC growth strategy across paid, organic, lifecycle, influencer, and brand channels
• Lead performance marketing with a focus on CAC efficiency and retention
• Guide content creation with an understanding of what resonates with our core demographic (women aged 35–60)
• Develop SEO, CRO, UGC, and content amplification strategies
• Collaborate with Product to optimize the funnel from click to conversion
• Build scalable marketing systems targeting over $100M in revenue
• Manage marketing KPIs and report to CEO and Board
• Hire, train, and lead a high-performing, cross-functional marketing team

Requirements

• 7+ years in DTC marketing, preferably in health & wellness, telehealth, supplements, or functional medicine
• Proven success in scaling a DTC brand to $20M–$100M annually
• Deep expertise in Meta, Google, TikTok, influencer marketing, and email/SMS
• Performance-driven with fluency in CAC, LTV, MER, ROAS, and retention metrics
• Brand-savvy and emotionally intelligent, capable of leading teams and crafting compelling narratives

Bonus: Experience with AI-generated content, UGC strategies, and insurance-backed models.

• #2 Rated Women’s Clinic with over 1,000 five-star reviews (Trustpilot)
• Remote-first culture with bold, mission-driven founders
• EBITDA positive, rapidly growing, and expanding globally
• Ownership of a distinctive brand in health tech
• A team of clinicians, scientists, and builders creating life-changing outcomes
• Competitive compensation, strong equity, and co-founder role