Product Marketer

ebro foods netherlands; San Francisco (CA); On-site; USD 90,000 - 135,000; Full time

Job summary

Lassie is seeking a product marketer to turn what Lassie does into language customers understand and care about. You’ll shape positioning, launches, sales materials, customer stories, and the broader narrative around small businesses that run themselves.

You’ll work with a small, ambitious team to translate product capabilities and customer insight into positioning and category-defining language, helping doctors’ offices run more smoothly.

Qualifications

• Excellent writing ability, especially the ability to make something complicated feel obvious and compelling.
• Strong product intuition: you can understand how something works, why it matters, and how to explain it without flattening the truth.
• High agency, strong organization, and the ability to drive messy cross-functional work to finished, shippable output.

Responsibilities

• Turn product capabilities and customer insight into positioning, launches, website copy, sales materials, and customer stories
• Help doctors’ offices understand what Lassie does, why it matters, and how it changes the way their office runs
• Build category-defining language around small businesses that run themselves

Skills

Excellent writing

Product intuition

High agency

Job description

Our mission is to help small businesses run themselves. We’re starting with doctors’ offices, building autonomous systems that handle busywork and complete the workflows that keep the office moving every day. Our team is small, flat, and ambitious. We value craft, intellectual rigor, and direct communication.

About the role

Product marketers turn what Lassie does into language customers understand and care about. You’ll shape positioning, launches, sales materials, customer stories, and the broader narrative around small businesses that run themselves.

What you'll do

• Turn product capabilities and customer insight into positioning, launches, website copy, sales materials, and customer stories

• Help doctors’ offices understand what Lassie does, why it matters, and how it changes the way their office runs

• Build category-defining language around small businesses that run themselves

What we're looking for

• Excellent writing ability, especially the ability to make something complicated feel obvious and compelling

• Strong product intuition: you can understand how something works, why it matters, and how to explain it without flattening the truth

• High agency, strong organization, and the ability to drive messy cross-functional work to finished, shippable output

Joining us

To start, you'll have a handful of conversations with our team and founders. If there is mutual excitement, we'll invite you to the office where you'll work on a small project and meet the team.