Product Marketer

Lassie; San Francisco (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

Lassie in San Francisco is seeking a Product Marketer to turn their offerings into relatable language for customers. You will be responsible for creating sales materials, launching products, and shaping the narrative for small businesses aiming for autonomy.

The ideal candidate possesses excellent writing and organizational skills to drive cross-functional projects, ensuring that messages resonate clearly with doctors' offices and beyond.

Qualifications

• Ability to make complicated concepts clear and compelling through writing.
• Understanding product workings and conveying its significance.
• Ability to manage complex projects to completion.

Responsibilities

• Create positioning, launches, and marketing materials based on product capabilities.
• Educate doctors' offices on the value of Lassie's solutions.
• Develop language defining small businesses that operate autonomously.

Skills

Excellent writing ability

Strong product intuition

High agency and strong organization

Job description

Our mission is to help small businesses run themselves. We’re starting with doctors’ offices, building autonomous systems that handle busywork and complete the workflows that keep the office moving every day. Our team is small, flat, and ambitious. We value craft, intellectual rigor, and direct communication.

About the role

Product marketers turn what Lassie does into language customers understand and care about. You’ll shape positioning, launches, sales materials, customer stories, and the broader narrative around small businesses that run themselves.

What you'll do

• Turn product capabilities and customer insight into positioning, launches, website copy, sales materials, and customer stories

• Help doctors’ offices understand what Lassie does, why it matters, and how it changes the way their office runs

• Build category-defining language around small businesses that run themselves

What we're looking for

• Excellent writing ability, especially the ability to make something complicated feel obvious and compelling

• Strong product intuition: you can understand how something works, why it matters, and how to explain it without flattening the truth

• High agency, strong organization, and the ability to drive messy cross‑functional work to finished, shippable output

Joining us

To start, you'll have a handful of conversations with our team and founders. If there is mutual excitement, we'll invite you to the office where you'll work on a small project and meet the team.