Head of Luxury Hotel Sales & Strategy

LR Palm House; Boca Raton (FL); On-site; USD 180,000 - 280,000; Full time

Job summary

Palm House in Palm Beach, FL seeks an accomplished Director of Sales with proven leadership in ultra-luxury hotels to guide strategy, build the team, and cultivate high-value partnerships. You will drive revenue across groups, corporate, leisure, business travel, and catering while protecting rate integrity and the brand’s personalized service.

You will leverage an established network, negotiate effectively, and lead cross-functional collaboration with F&B, operations, and marketing to deliver

Qualifications

• Previous sales leadership in ultra-luxury hotel or resort.
• Proven Director of Sales or Associate Director of Sales with leadership experience.
• Record of winning new business, growing strategic accounts, and hitting revenue targets.
• Established network in ultra-luxury market (advisors, corporates, planners).
• Strong relationship-building, networking, and negotiation skills.
• Knowledge of hospitality sales across leisure, business travel, groups, catering and events.
• Experience with catering and event sales, proposals, contracts, and coordination with F&B/Operations.
• Tech-savvy with CRM, hotel sales systems, MS Office, digital presentations.
• Ability to interpret sales data and translate into action.
• Lead and coach a sales team while remaining actively involved in prospecting and closing.
• Professional polish, discretion, emotional intelligence.
• Knowledge of Palm Beach/South Florida preferred.
• Degree in hospitality, business, marketing or related field; equivalent experience.
• Availability for business travel, local sales calls, events, evenings/weekends.

Responsibilities

• Develop and execute strategic sales plans to achieve revenue, occupancy, profitability, and market-share goals.
• Lead sales across group, corporate, leisure, business travel, catering, meetings and events.
• Identify and secure new accounts and partnerships; open doors in target markets.
• Maintain a qualified sales pipeline with clear next steps and accountability.
• Grow existing accounts through relationship management and cross-selling.
• Collaborate with leadership to set measurable sales priorities and adjust strategies.

Skills

Sales leadership

Luxury hospitality

Negotiation

Account management

Market development

CRM proficiency

Relationship building

Strategic planning

Education

Hospitality/business degree

Tools

CRM platforms

Hotel sales systems

Microsoft Office

Digital presentations

Networking tools

Job description

Palm House in Palm Beach, FL seeks an accomplished Director of Sales with proven leadership in ultra-luxury hotels to guide strategy, build the team, and cultivate high-value partnerships. You will drive revenue across groups, corporate, leisure, business travel, and catering while protecting rate integrity and the brand’s personalized service.

You will leverage an established network, negotiate effectively, and lead cross-functional collaboration with F&B, operations, and marketing to deliver